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The Engaging Digital Comms Conference Programme

Practical Strategies For Innovative, Cost-Effecive & User-Centric Results-Driven, Engaging Digital Communications

30 Charities, Not-For-Profits, Public Sector & Low-Budget Organisations Reveal Fresh, New Insights & Campaign Successes To Maximise Digital Reach, Impact, Conversions & ROI

A One-Day, Practitioner-Led Conference & Networking Event, 27th April 2017, Museum of London, Central London. Download the brochure here.

Real Insight From 30 Budget-Busting Brands In One Exciting Day: Social Media Engagement ★ Facebook ★ Twitter ★ Snapchat ★ Digital Engagement Showcase ★ Tools, Trends & Innovations ★ Mobile & Apps ★ Multi-Channel Campaigns & Journeys ★ Viral Campaign Case Study ★ Measuring Impact & ROI ★ Targeting & Personalisation ★ Low Budgets & Resources ★ Modernising Public Contact ★ Digital Transformation

08.30 Registration, Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Rob Mansfield
Head of Digital Content
Age UK

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SOCIAL MEDIA ENGAGEMENT

09.15 Demystifying Social Media Communications For Tailored, Results-Driven Platform Strategies Which Boost Reach, Engagement & ROI

  • Facebook, Twitter, Instagram, Snapchat, WhatsApp, Pinterest, LinkedIn, Tumblr…harness the opportunities presented by established and emerging platforms to deliver consistent, engaging communications strategy
  • What’s new, day-to-day? Utilise smart, effective ways of managing social communications with limited time or resources and best-practice content which drives the most engagement
  • Identify the key drivers of click-throughs, interactions and conversions for social media which generates revenue and awareness

NEW FOR 2017! PLATFORM SNAPSHOTS – FACEBOOK, TWITTER, SNAPCHAT

09.35 What Value Can Different Platforms Bring To Your Digital Communications & How Can You Tailor Your Approach To Optimise Each Channel?
Explore with industry thought-leaders the practical challenges of harnessing established and emerging channels to drive engagement with focused presentations and joint troubleshooting Q&A.

09.35 Sarah Berry
Digital Campaigns Strategist
Crisis Action
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09.40 Joanna Goodwin
Social Media Lead
Office for National Statistics – #AutumnStatement
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09.45 Matt Horne
Digital Marketing & Social Media Officer
Newcastle University – #ticket2ncl
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09.50 Joint Troubleshooting Q&A

ENGAGEMENT SHOWCASE

10.05 Deliver Compelling Digital Communications & Content Which Stand Out, Spark Engagement & Convert Audiences To Become Long-Term, Engaged Followers

  • From likes and share to clicks and donations, define engagement and devise an effective strategy to achieve results and prove social media benefits by converting your audience to long-term, engaged followers, supporters or service users
  • Utilise digital storytelling and creative approaches to foster user-generated content and encourage organic interaction which supports your goals
  • Build and maintain genuine relationships in the impersonal digital space

Oli Lewington
Director of Engagement & Communications
Cystic Fibrosis Trust – #findmacauley
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10.25 Bonus Session; Reserved For Exclusive Partner. To get involved in The Engaging Digital Communications Conference, please call +44 (0)20 3479 2299 or email info@digitalcommsconference.com for more details.

NEW FOR 2017! REVIEW: PRACTICAL APPLICATIONS – SMALL, LARGE & PUBLIC SECTOR VIEWS

10.45 NEW! Peer Review Panel
Join the peer review panel as they discuss the top takeaways and practical nuggets from the sessions so far.

Liz Riding
Head of Media & Engagement
Lancashire Constabulary – #SeeItShareIt
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Kate Dale
Strategic Lead: Brand & Digital
Sport England – #ThisGirlCan
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David Bailey
Senior Communications Manager
Staffordshire Police
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10.55 Morning Refreshment Break With Informal, Facilitated Networking & Discussion Zones Based On Size & Sector

TOOLS, TRENDS & INNOVATIONS – PANEL DISCUSSION

11.25 Horizon-Scanning & Future-Proofing: What Technologies, Tools & Digital Innovations Could Make A Real Difference To Lower-Cost Digital Communications?

  • From new social platforms to innovative technologies and digital tools, what’s going to be hot in the next 18 months? Future-proof your digital strategy and help make a shoestring budget go further
  • Keep up to speed with the skills essential to delivering engaging, stand-out communications in today’s fast-moving digital landscape
  • Which tools can we use to collate user information for a clear picture of what your audience is saying and then implement this into cross-channel strategies?

Said Dajani
Head of Digital
Diabetes UK – #KnowYourRisk
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Jennifer Housego
Head of Digital
Kent & Essex Police
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Dee Cotgrove
Executive Head of Media & Communications
Met Office – #NameOurStorms
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Abdul Ghafoor
Head of Digital Products & Services
Public Health England – #OneYou
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MOBILE & APPS

11.55 Adapting Digital Strategies To Respond To The Needs Of Today’s Mobile User & Ensure Your Mobile Communications Stand Out

  • Capture insights and utilise new trends in how audiences are using mobile and desktops to develop a mobile-friendly approach
  • Take advantage of cost-effective solutions and different design approaches to make effective, stand-out communications with apps and mobile technologies
  • Assess the trends and opportunities in mobile advertising to drive revenue generation and repeat engagement

Jo Wolfe
Assistant Director, Digital
Breast Cancer Care

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MULTI-CHANNEL CAMPAIGNS & JOURNEYS

12.15 Seamlessly Integrating Digital Channels For Engaging, Consistent User Journeys Which Drive Results

  • From concept to end result, what is today’s ‘best-practice’ multi-channel campaign which links to the big picture and generates success – from funds raised to volunteers recruited?
  • Leverage audience insights to craft channel-relevant campaigns which achieve high engagement levels and returns
  • What are some realistic, low-budget ways of integrating video into your digital campaigns?
  • Decide the best approach for your website to ensure it is relevant, user-friendly and well-integrated into your audience’s journey

Robert Beasley
Head of Communications
Camden Council – #KnowYoureNotAlone

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12.35 Lunch & Informal Networking For Speakers, Delegates & Partners

13.05 Informal Peer-To-Peer Lunchtime Discussions

A) Managing Reputation
Owen Roffe
Head of Digital & Public Communications
Department for Education
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B) Content
Daniel Dodd
Director, 
Communications & Content
National Trust
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C) #WeAreInternational
Steve Thompson
Head of Digital
University of Sheffield – #WeAreInternational
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D) Reaching New Audiences Through Digital Communications
John Sheridan
Digital Director
The National Archives – #ArchivesInspire
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E) Online Consultation & Engagement
Trevor Steenson
Deputy Director of Digital Shared Services
Department of Finance 
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F) Video
Graham Black
Head of Communications Planning
Which? – #railrefunds
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NEW FOR 2017! REVIEW: PRACTICAL APPLICATIONS

13.35 NEW! Peer Review Panel & Chair’s Remarks
Join the peer review panel as they discuss the top takeaways and practical nuggets from the sessions so far. Led by:

#22PUSHUPCHALLENGE – VIRAL CAMPAIGN

13.50 From Inspiration To Achievement, How Does A Great Idea Become A Viral Success?
Combat Stress share their experiences on keeping content fresh, energetic and engaging. What made the campaign viral? Where did the inspiration come from? How can you avoid negative backlash whilst monetising the power of the crowd?

Amy Brett-Schneider
Head of Communications
Combat Stress – #22PushUpChallenge
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Malcolm Chen
Social Media Officer
Combat Stress – #22PushUpChallenge
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MEASURING IMPACT & ROI – PANEL DISCUSSION

14.10 Showcase Success! Validate Your Digital Strategy With The Most Effective Tools For Quantifying Engagement & Measuring Results Across Digital Channels

  • Measure the unmeasurable: quantify engagement with tried and tested tools to find the best measurement methods for your business
  • Pull together analytics from different channels and identify what achieves the greatest return to inform and adapt future campaigns
  • Effectively demonstrating results to overcome internal resistance and convince colleagues business-wide of the importance of digital; prove impact to internal and external stakeholders!

Anthony Thornton
Head of Digital Content
British Film Institute – #LFF
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Oli Lewington
Director of Engagement & Communications
Cystic Fibrosis Trust – #FindMacauley

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Ben Pratt
Director of Communications
Hampshire Constabulary

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Joanna Goodwin
Social Media Lead
Office for National Statistics – #AutumnStatement
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KEYNOTE

14.40 Digital 101: Modernising Public Contact With The Met Police
Digital channels provide a huge opportunity to improve the speed and quality of the service and give the Met a better understanding of the needs and demands of the public. Hear how the Met plans to apply the principles of customer relationship management to policing and help focus on its mission to make London the safest global city.

Martin Fewell
Director of Media & Communications
Metropolitan Police

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15.00 Bonus Session; Reserved For Exclusive Partner. To get involved in The Engaging Digital Communications Conference, please call +44 (0)20 3479 2299 or email info@digitalcommsconference.com for more details.

NEW FOR 2017! REVIEW: PRACTICAL APPLICATIONS

15.20 NEW! Peer Review Panel
Join the peer review panel as they discuss the top takeaways and practical nuggets from the sessions so far.

15.30 Afternoon Refreshment Break With Informal, Facilitated Networking & Discussion Zones Based On Size & Sector

TARGETING & PERSONALISATION

16.00 Managing The Intricacies Of Targeted, Personalised Communications For Powerful, Insight-Led Digital Communications
You’ve profiled your audience, what next? Form an in-depth understanding of demographic breakdowns to go beyond a ‘blanket comms approach’ and ensure you are targeting and engaging the right audiences with relevant communications on the most effective channels.

Roger Harding
Director of Communications Policy & Campaigns
Shelter – #LivingHomeStandard
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LOW BUDGETS & RESOURCES

16.20 Top Tips For Making The Most Of Limited Budgets & Resources To Deliver Engaging, Impactful Digital Communications

Low budget doesn’t mean low impact! Uncover the secrets to making a shoestring budget go further and maximise the reach of your communications with simple, innovative and low budget (or no budget!) techniques for getting your message out there and deliver results.

Graham MacFadyen
Head of Marketing & Digital Media
British Library – #BLMaps
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EMBED DIGITAL

16.40 Embedding Digital Within The Organisation To Improve Efficiency, Transform Services, Boost Performance & Survive

  • Successful strategies for helping colleagues and stakeholders realise the benefits of digital transformation and get them on board
  • How can digital be harnessed to streamline processes, improve collaboration and grow your organisation’s efficiency?
  • From team structure to skills and cost, get ahead of digital transformation obstacles to secure buy-in and ultimately, budget!

Andrew Horton
Director Digital, Partnerships & Innovation
British Council
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17.00 Quick-Fire Concluding Review Session

17.15 Close Of Conference

For more information on how to get involved in The Engaging Digital Comms Conference – Charities, Not-For-Profit, Public Sector, please call +44 (0)203 479 2299 or email info@digitalcommsconference.com.