Beyond The Theory - Cut Through & Cost-Effectively Maximise Digital Reach, Impact, Conversions & ROI: Discover Advanced Insights On Social Media, Engagement, Content, Future Trends, Multi-Channel, Targeting & Limited Budgets All In 1 Day!
33 Speakers, A One-Day, Practitioner-Led Conference & Networking Event, 24th April 2018, Hallam Conference Centre, London. Download The Brochure.
33 Charity & Public Sector Organisations Drive Digital & Social Media Engagement With Innovative, Compelling Content, Integrated Multi-Channel Journeys & Targeted Communications & Campaigns – On A Shoestring!
- SOCIAL MEDIA: Next-Level, Cost-Effective Social Media Engagement: Boost results with insights into the latest trends and innovations across established and emerging platforms
- ENGAGEMENT: Drive Engagement, Awareness & Advocacy: Build loyalty and capture attention with innovative tools for engagement
- CONTENT: Creative, Stand-Out Digital Content Generation: Deliver engaging, authentic brand messages quickly and effectively with agile processes
- ROI: Measure & Prove Digital Impact & Value! Quantify engagement, showcase success and prove bottom-line results
- FUTURE: The Latest Digital Trends, Technologies & Innovations? What can truly impact low-cost digital strategies – and what can you ignore?
- BUDGETS: Optimise Limited Budgets & Resources: Unlock the secrets to delivering more with less!
- MULTI-CHANNEL: Integrated, Engaging Multi-Channel Journeys: Power impactful, high-quality, consistent campaigns and journeys
- TARGETING: Understand, Reach & Engage Your Target Audience: Deliver personalised, relevant campaigns video on the right platforms
- 33 Practitioners Speaking On How To Cut Through With Results-Boosting Engaging Digital & Social Comms: 9 Charities • 11 Public Sector • 2 Small Charities • 1 University • 7 Not-For-Profits
- 9 Advanced Sessions Focused On Toughest Engaging Digital Comms Challenges Facing Charities, Public Sector, Higher Education & Not-For-Profit Organisations
- 2 Interactive Panel Discussions: "Social Media Advisory Board" & "Impact & ROI"
- 5 Lunchtime Facilitated Peer Discussions: A) Impactful Digital Advertising B) Adapting Communications Strategies C) Effective Organisation-Wide Digital Change D) Maximising Your Video Impact E) Digital-Friendly Internal Processes
- 2 Conference Chairs: James Freed, Chief Information Officer, Health Education England and Alison Cook, Director of Policy & Comms, British Lung Foundation
- New! Social Media Troubleshooting Clinics
- New! 4 Interactive Practical Application Snapshots
- New! Social Media Advisory Board Q&A Panel
- New! Measuring Impact & ROI Interactive Panel
- New! Icebreaker
- Meet The Speakers Area
- Open Q&A
- 1 Unmissable Day!
Benefit From 9 In-Depth Sessions Focused On Toughest Engaging Digital Comms Challenges Facing Charities, Public Sector, Higher Education & Not-For-Profit Organisations: Social Media Engagement • Awareness & Engagement • Stand-Out Content • Limited Resources • Integrated Multi-Channel Journeys • Impact & ROI • Reach Target Audiences • Video • The Future Of Digital
Can you help organisations take their digital communications to the next level? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalcommsconference.com.
Book your exhibition stand and two delegate passes for just £1,624 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.
The Digital Comms Conference - Charities, Not-For-Profit, Public Sector:
08.30 Registration & Coffee With Morning Icebreaker Discussion: Digital Overload? “Is digital taking over communications? Should we go back to basics?”
9.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks
James Freed, Chief Information Officer, Health Education England
Alison Cook, Director of Policy & Comms, British Lung Foundation
ENGAGING SOCIAL MEDIA
09.20 Next-Level Social Media Engagement: Keep Up With The Latest Trends & Platform Developments & Maximise Social Media Cost Effectiveness
David Boorman, Head of Fundraising & Communications, Bliss
SOCIAL MEDIA ADVISORY BOARD - Q&A PANEL
09.40 Join The Discussion! Facebook, Twitter, Instagram, Snapchat, Pinterest, WhatsApp…
- Melissa Thermidor, Social Media Manager, NHS Blood & Transplant
- Joe Freeman, Assistant Director, Digital Engagement, Breast Cancer Now
- Devia Gurjar, Director of Marketing & Communications, Girlguiding
- Tom Wright, Director of Digital Student Life, The University of Lincoln
- Naomi Rose, Digital Manager, Canal & River Trust
- Katie Morrison, Deputy Director of Communications, Great Ormond Street Hospital & Charity
CASE STUDY
10.10 How To Tick Boxes And Alienate Audiences: A Guide To Failure
What happens when you follow all the rules but make a dud. Brickwall discuss spectacular failures of the digital age and what we can learn from them. We’ll show you a good film too.
- Jon Brichto, Managing Director, Brickwall
- Ben Pelhan, Creative, Brickwall
PRACTICAL APPLICATIONS - NEW!
10.25 Now, Make It Applicable To Your Organisation!
What is the main practical action point you've taken from the social media sessions? Discuss with your peers and send your answers via our interactive voting tool.
SOCIAL MEDIA CLINIC - NEW!
10.35 Morning Refreshment Break With Informal Networking & Social Media Troubleshooting Clinics
- Jeremy Monblat, Head of Digital Engagement, Foreign & Commonwealth Office
- Kate Cooper-Owen, Head of Content & Communities, Battersea Dogs & Cats Home
- Esme Jones, Senior Marketing Manager, Diabetes UK
- Naomi Rose, Digital Manager, Canal & River Trust
- Joe Freeman, Assistant Director, Digital Engagement, Breast Cancer Now
ENGAGEMENT
11.10 Build Awareness, Advocacy & Engagement: Innovative, Proactive Approaches For Sparking Engagement, Winning Supporters & Driving Loyalty
Emma Reynolds, Head of Communications, National Crime Agency
POWERFUL CONTENT - DOUBLE PERSPECTIVE
11.30 Creative, Stand-Out Digital Content: Maximise The Power Of Digital Communications With Engaging Content Which Drives Impact & Results
11.30 Samantha Fanning, Head of Digital Communications, St John Ambulance
11.50 Henry Lau, Data Visualisation Lead, Office for National Statistics
CASE STUDY
12.10 The Future Of Email Engagement
Dave Holland, Regional Director, Liveclicker
LIMITED RESOURCES
12.25 Optimise Limited Budgets & Resources: Overcome The Challenges Of Limited Budgets, Time & Resources To Do More With Less
Rebecca Sterry, Senior Communications Manager, Autistica
PRACTICAL APPLICATIONS - NEW!
12.45 Now, Make It Applicable To Your Organisation!
What is the main practical action point you've taken from the social media sessions? Discuss with your peers and send your answers via our interactive voting tool.
12.55 Morning Round-Up & Lunchtime Notices
13.00 Lunch & Informal Networking For Delegates, Partners & Speakers
13.30 Informal Peer-To-Peer Discussions
A) Impactful Digital Advertising
Emma Hartley, Head of Campaigns & Corporate Communications, The Electoral Commission
B) Effective Organisation-Wide Digital Change
John Bevan, Head of Digital, British Heart Foundation
C) Maximising Your Video Impact
Ravinol Chambers, Producer/Director, Be Inspired Films
D) Digital-Friendly Internal Processes
Sian Owen, Lead Officer Destination, Marketing & Communications, Denbighshire County Council
14.00 Co-Chairs’ Afternoon Remarks
MULTI-CHANNEL JOURNEYS
14.10 Integrated, Engaging Multi-Channel Journeys: Deliver High-Quality, Consistent Multi-Channel Digital Campaigns & Journeys With Real Impact
Robin Lewis, Head of Marketing Programmes, National Trust
Tom Barker, Head of Digital, National Trust
IMPACT & ROI - PANEL
14.30 Measure Digital Impact, Value & ROI: Prove Bottom-Line Results With The Most Effective Measurement Strategies, Tools & Techniques
- Louise Ogden, Head of Communications, British Science Association
- Joanna Blackburn, Head of Digital Communications, Department for Business, Energy & Industrial Strategy
- Esme Jones, Senior Marketing Manager, Diabetes UK
- Mike Suter-Tibble, Head of Digital Performance Analytics, Department for Work & Pensions
- David Hunt, Head Of Digital, Breast Cancer Care
- Paolo Valenziano, Head of Digital Content Production, Bank of England
TARGET AUDIENCES
15.00 Understand, Reach & Engage Your Target Audience: Take Advantage Of Targeted, Personalised, Relevant Communications On The Right Platforms For Your Audience To Boost Value & Loyalty
Andrea Daniels, Director of Strategic Marketing & Digital, British Council
CASE STUDY
15.20 Greening the web: How can we create zero carbon websites?
Tom Greenwood, Managing Director, Wholegrain Digital
PRACTICAL APPLICATIONS - NEW!
15.35 Now, Make It Applicable To Your Organisation!
15.45 Afternoon Refreshment Break With Informal Networking
VIDEO SNAPSHOT - CASE STUDY
16.15 Create Engaging, Impactful Video Campaigns: Advice On Standing Out & Engaging New & Established Audiences With High-Impact Video Content
Daniel Pattison, Digital Communications Manager, Campaign to End Loneliness
FUTURE OF DIGITAL
16.35 The Latest Digital Trends, Technologies & Innovations: Avoid Falling Behind With Insights Into The Trends & Innovations Worth Paying Attention To Which Can Truly Impact Low-Cost Digital Strategies
Clive Gardiner, Head of Digital, NSPCC
PRACTICAL APPLICATIONS - NEW!
16.55 Now, Make It Applicable To Your Organisation!
17.10 Co-Chairs’ Closing Remarks & Official Close Of Conference
Are you interested in getting involved with The Engaging Digital Communications Conference - Charities, Not-For-Profit, Public Sector? For more information, please call +44 (0)20 3479 2299 or email info@digitalcommsconference.com.
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