Skyrocket Engagement, Impact, Inspiration & Results To Keep Pace In A Turbulent Digital World:
Practical, Audience-Centred, Trusted & Budget-Smart AI, Social & Digital Marketing & Communications Strategies
For Charities, Public Sector, Higher Education & Not-For-Profits
Hilton London Canary Wharf
28 April 2027 · London, United Kingdom
Senior Comms, Marketing, Digital, Brand, Media, Social & Fundraising Leaders
Unite To Tackle AI Adoption, Social Media, Audience Insights, Measurement, Channel Mix, Trust, Storytelling & Crisis Comms - All In 1 Insightful, Practical & Brand-Led Day
Practical AI Adoption, Policy & Governance:
Build the staff training, guardrails and human oversight needed to turn AI into reliable everyday tools that increase your impact and efficiency
02Social Platforms That Still Earn Their Place:
Focus limited time and resources on the channels, content and creator partnerships that reach the audiences you need
03This House Believes AI Content Will Cost You Credibility & Trust:
Decide where to draw the line on AI content, imagery and disclosure before supporters or journalists lose trust and AI-slop takes over
04Audience Insight & Targeting Attention From Four Sector Perspectives:
Compare how charities, not-for-profits, public bodies and universities reach their segments and cut through with campaigns and content that really land
05AI For The Supporter Experience:
See how live chatbots, personalisation and message testing were built and safeguarded, with lessons a small team or budget can apply
06Proving What Drives Income & Action:
Build measurement your teams can use to defend budget with real evidence of impact which leadership will trust
07Win The Integration & The Media Mix Battle:
Get more from tighter budgets by bringing brand, fundraising and channels together around one clear objective
08Tackle Culture Wars, Polarisation, Deepfakes & Misinformation:
Be a trusted source when online hostility rises and get accurate information out there before a false or negative narrative spreads
09Crisis Scenarios - The First Hour On Social:
Work through live scenarios and leave with a preparation checklist that removes panic and sign-off delays and protects reputation
10Staff As Advocates & Human Voices?
Encourage leaders and colleagues to front your content and extend reach, with clear guardrails to protect reputation
11Storytelling & Videos Which Cut Through The Noise:
Hold attention in seconds and move audiences to act, without a big media budget
12Facilitated Peer Networking Discussions:
Tailor your day and debate in small groups over lunch, from coping with cuts to AI and search, cyber, accessibility, the cost of AI and hard-to-reach audiences
Download The Full Agenda
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New For 2027
Crucial New Insights & Agenda Not To Be MissedInteractive Panel Discussions Pose Your Own Questions To The People Doing The Work
Facilitated Peer Discussions In Small Groups Over Lunch For Enhanced Networking
Dedicated Sessions On The Practicalities, Realities & Drawbacks Of AI From The Frontline
Hours Of Dedicated Networking Throughout The Day
Vote Before & After On AI, Credibility & Trust
Bigger Charity, Smaller Charity, Public Sector, Not-For-Profit & Higher Education
Vote On Your First Move As Each Scenario Unfolds
See Where The Sector Is Investing Across Social Platforms
How Live Supporter-Facing AI Tools Were Built & Safeguarded
15 Years Of Practitioner-Led Insight Built Solely On Research With Frontline Comms, Fundraising & Marketing & Digital Leaders & Designed Specifically For Charities, Public Sector, HE & NFP
Charities, public bodies, universities and not-for-profits are being asked to reach more people, across more channels, with smaller teams and tighter budgets. At the same time, trust in information is falling, online hostility is rising and AI is changing how content is made and how it is found. Most organisations have moved past asking whether to use AI. The harder questions now are how to use it safely, where to draw the line on AI content, and how to prove what is actually driving income and action.
Now in its 15th year, Engaging Digital Comms has been built from research calls with comms, digital, media, brand, social and fundraising leaders across all four sectors. The programme focuses on practical answers: which platforms still earn their place, how to reach the audiences you are currently missing, how to stay a trusted source when misinformation spreads, and what to do in the first hour when something blows up on social, among other hot industry topics. Every session is led by practitioners who have done the work, with candid lessons on what did not go to plan as well as what did.
“Enriching and energising.”
“Inspiring.”
“Inspiring and motivating.”
“Good balance of different speakers.”
“Focused on public sector campaigns and challenges.”
Thank You To Our Partners...
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For more information on how to get involved, enter your details to receive the full partnership brochure or contact the team directly below.
At Global Insight Conferences, we have exciting offers and news about our upcoming events and news that we hope you’d like to hear about! We will use your information to predict what you might be interested in.
We will treat your data with respect and you can find the details of our privacy policy here. You can stop receiving our updates at any time.
Please remember to check your junk folder for the brochure – and add @gicconferences.com to your safe senders list.
Thank You To Our Engaging Digital Comms Advisory Board 2027: Written In Collaboration With The Industry
The programme has been curated in collaboration leading industry voices from across the UK and a variety of different organisations.
We are so appreciative to those who took the time to help build the agenda for this industry-leading conference. Without these inspirational insights, the event would not be possible. This is just a selection of the generous brands who have contributed feedback, insights and topic ideas for the agenda:
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Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company. We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best.
Please send your CV with a covering letter to hr@globalinsightconferences.com