Engaging Digital Communications Which Impact, Inspire & Drive Results: 33 Charities, Public Sector, Not-For-Profit & Higher Education Organisations Share Practical Digital & Social Engagement Strategies To Cost-Effectively Maximise Your Online Reach, Impact, Digital Experiences & Conversions. A One-Day Industry-Led Conference & Networking Event, 9th April 2019, Copthorne Tara Hotel, Central London
33 Leading Charity, Not-For-Profit, Public Sector & Low Budget Organisations Explore Savvy Social Media, Content, Videos, Digital Targeting Strategies & Future Tech & Trends To Drive User Engagement, Excellent Digital Experiences, Audience Personalisation, Internal Buy-In & Returns, All Whilst Doing More With Less!
- Engage With Stand-Out Social Media & Influencer Collaboration: Explore the hottest channels and create outstanding social content that really resonates
- Instagram - Social Driver In 2019? Shape your campaigns with the most engaging social platform of the year
- Drive Outstanding Digital Experiences: Optimise multi-channel journeys, mobile and device friendly content, and streamlined processes
- Captivating Fresh Content To Keep You Ahead Of The Curve: Drive rich media, engage users and boost click-through and conversion rates.
- Show-Stopping User Engagement Strategies: Win audience engagement and investment with best-in-class multi-channel communications and digital targeting
- On-Trend, On-Budget, Creative Video: Bring campaigns to life!
- Winning On A Budget: Do more with less and make big wins with digital without breaking the bank
- Future Trends, Innovations & Technology: Stay relevant and up to date with seismic consumer shifts
- Prove Digital Impact: Meaningful measurement and evaluation for digital today
- Embed Digital Internally & Win Buy-In From The Top: Engage, train and win over colleagues and senior management for smooth digital communications
PLUS! The Engaging Digital Communications Conference Also Features:
- 100% Satisfaction Rating At Our 2018 Conference & 7 Year's Experience Of Delivering Market-Leading Insights
- 32 Charity, Not-For-Profit & Public Sector Speakers Take To The Stage
- 4 Co-Chairs Who Will Unpick Key Takeaways & Lead Debate Throughout: World Vision, University of Worcester, British Council and King's College London Student's Union
- 4 Social Media Break-Outs! Dedicated Sessions On Facebook, Instagram, Twitter & Snapchat
- 2 Panel Discussions With Q&A: 'Future Trends & Technology' and 'Social Media'
- More Speakers, Bigger Brands & Savvy Smaller Organisations
- Hot Campaigns Of 2019: Time To Change Campaign
Hot Social Media • Instagram • Captivating Content • Optimising Digital Experience • Creative Video • User Engagement & Personalisation • Future Trends & Technology • Winning On A Budget • Impact & ROI • Internal Buy-In • Facebook, Instagram, Twitter, Snapchat Breakouts
Book An Exhibition Stand & 2 Delegate Passes For Just £1599. Click here to book your stand. Stand space is limited and will be issued on a first-come, first-served basis.
Can You Help Organisations Optimise Their Digital Reach & Return? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalcommsconference.com
08:30 Registration, Morning Coffee & Objective Setting
09:00 Morning Chair’s Opening Remarks
Andrew Horton, Director Digital Partnerships & Innovation, British Council
Mayur Paul, Director of Digital and Communications, KCLU
SOCIAL MEDIA Q&A PANEL
09:15 Engage With Stand-Out Social Media Campaigns & Influencer Collaboration; All Within Budget! Social Media
Sebastian Baird, Digital Manager, Rethink Mental Illness (Time To Change Campaign)
Tom Wright, Director of Digital Student Life, The University of Lincoln
Melissa Thermidor, Social Media Manager, NHS Blood & Transplant
Kathryn Tomos, Head of International Marketing & Communications, Swansea University
Yasmin Georgiou, Head of Digital Engagement, Great Ormond Street Hospital and Children's Charity
Cecilia Dominici, Head of Social Media, News & Content, Cancer Research UK
Jason Levy, Fundraising & Marketing Director, Caudwell Children
Lorna Salmon, Senior Digital Content Manager - Social Media, RSPB
Elizabeth Somerville, Social Media Manager, University of Bristol
09.55 Instagram In Social Media Strategies Snapshot
Declan Leavy, Senior Social Media Manager, Cancer Research UK
USER ENGAGEMENT - DOUBLE PERSPECTIVE
10.15 Create Show-Stopping User Engagement Through Savvy Content Strategies, Personalised Digital Campaigns, Creative Video & Optimised Multi-Channel
10:15 Perspective One: Lorna Salmon, Senior Digital Content Manager - Social Media, RSPB
10:35 Perspective Two: Lynn Roberts, Head of Digital & Innovation, Action for Children
10:55 Morning Refreshment Break With Informal Networking
CAPTIVATING CONTENT
11:25 How To Create & Deliver User-Focused Content Strategies That Drive Engagement & Donations
- How to tailor your content to specific audiences
- Developing cross-channels strategies – what works best for which channel?
- Maximising your budget – using SEO to boost your organic reach
- Measuring success – how to tell if your approach is hitting the mark.
Kathryn Excell, Head Of Digital, MQ Mental Health
11:45 Bonus Session Reserved For Exclusive Conference Partner
Chelsea Gurr, Product & Campaign Manager, dacadoo
FRESH VIDEO
12:15 Optimise Rich Content & Explore Content Creation Strategy To Stay Ahead Of The Curve & Maximise Conversions
Rob Mansfield, Head of Content & Creative, The Brain Tumour Charity
OPTIMISING DIGITAL EXPERIENCE
12:35 Drive Outstanding Digital Experiences Through Appealing Multi-Channel Journeys, Mobile & Device-Friendly Content & Streamlined Processes To Minimise Drop-Out & Maximise Investment
Ysabel Schonegevel, Digital Experience Lead, Diabetes UK
Emma Hetherington, Head of Content & News, Diabetes UK
12.55 Lunch & Informal Networking For Delegates, Speakers & Partners
13.25 Informal Peer-To-Peer Discussion
A) Digital Transformation: Owen Roffe, Head of Digital Communications, Public Contact & National Helpline, Department For Education
B) Beating The Algorithm: How To Cut Through On Social Media: Berry Cochrane, Head of Digital Mobilisation, Greenpeace UK
C) Advertising: Nick Hodder, Head of Digital & Transformation, The Brain Tumour Charity
D) Future Communication: Jackie O'Sullivan, Executive Director of Communications, Mencap
E) Lead Generation & GDPR: Natasha Stone, Digital Manager, Freedom from Torture
F) Creative Content: Tamsin Maunder Betti, Head of Brand and Creative, Wateraid 
13.55 Afternoon Chairs’ Remarks
David Knights, Senior Director of Corporate Communications, Global Communications, World Vision International
Anne-Marie McTavish, Head of the Business School, University of Worcester
WIN ON A BUDGET
14.10 Do More With Less: Be Creative On A Budget & Make Big Wins Without Breaking The Bank
Sebastian Baird, Digital Manager (Time To Change Campaign), Rethink Mental Illness (Time To Change Campaign)
14.30 Social Media Break Out Sessions
James Small, Head of Digital Engagement, Anthony Nolan
Sarah Osborne, Digital Marketing Officer, Tate
Lindsay O'Leary, Digital Marketing Manager, Tate
Lawrence O'Shea, Interim Head of Digital, Internal Communications and Marketing, Kent Police
Caroline Weller, Head of Content & Digital Digital Development, Imperial College Healthcare NHS Trust
15:00 Bonus Session Reserved For Exclusive Conference Partner. Can you help organisations optimise their digital reach and return? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalcommsconference.com
ROI: MEASURE & PROVE DIGITAL IMPACT
15.20 Measure Output & Maximise ROI With Attention-Grabbing, Hot Campaign Strategies
Andrea Turley, Director of Marketing, Anglia Ruskin University
15.40 Afternoon Break With Informal Peer Networking
INTERNAL & BUY-IN
16.10 Skill-Up Colleagues On Digital & Win Buy-In From The Top To Achieve Smooth Digital Communication Internally & Maximised Campaigns Externally
Kathryn Tomos, Head of International Marketing & Communications, Swansea University
FUTURE TRENDS & TECHNOLOGY
16:30 With The Consumer & Digital Landscape Shifting Massively, What Hot Tech & Future Trends Can We Employ To Stay Relevant & Up To Date Without Breaking The Bank!
Lynn Roberts, Head of Digital & Innovation, Action for Children
Emma Hetherington, Head of Content & News, Diabetes UK
Daniel Klemm, Head of Policy & Communication, Together Housing Group
Nick Hodder, Head of Digital & Transformation, The Brain Tumour Charity
Owen Roffe, Head of Digital Communications Public Contact & The National Helpline, Department for Education
Chris Michaels, Director of Digital, Communications & Technology, The National Gallery
Amanda Coleman, Head of Corporate Communication, Greater Manchester Police
Scott Franklin, Digital Content Producer, Department of International Trade
Liz Pusey, Head of Communications, Southern Health NHS Foundation Trust
17:00 Chairs’ Closing Remarks & Official Close Of Conference
PLUS! Have you seen our sister event; The Influencer Marketing Day on 14th May in London? Hear from leading speakers including Sky, Trainline, Photobox, Jagex Games Studio, Visit Britain, Hive and more as they unveil winning strategies to engage your target audience with eye-catching, authentic and effective influencer marketing campaigns. Download the brochure here for more information.
