Inspire Audiences, Cut-Through & Skyrocket Returns With High-Impact, Forward-Thinking & Budget-Friendly

Engaging Communications Strategies

Charities | Not-For-Profit | Public Sector

08.15 Registration, Informal Networking & GIC Welcome

09.10 Morning Co-Chairs’ Opening Remarks

Katherine Smith, Head of Digital Communications, HM Prison & Probation

Emma Robertson, Head of Communications Youth Custody Service, HM Prison & Probation

WINNING SOCIAL MEDIA

09.20 With Endless Opportunities To Grow Your Brand & Boost Your Reach, Where Should You Focus Your Budget To Grow An Effective Social Presence & Streamline Your Social Channels? + Specific TikTok Q&A session:

  • Social media isn’t immediate sales activation, it’s a long-term investment in relationship management: finetune your strategy for maximum impact that targets your audience
  • Establish a clear mission with themes, messages and visuals that create a cohesive brand image across your social media to secure audience buy-in
  • Draw on examples of successful social media campaigns and build on lessons learnt to sustain the spark of inspiration and minimise creative blocks
  • Meta, X, Threads, what’s next? As the social media landscape constantly evolves, assess the risks and advantages of different platforms to future-proof your online strategies
  • Do more for less: how can your organisation innovate their social media strategies to build an organic reach that remains successful but does not break the bank?

Sharon Natt, Senior Engagement Lead, Amnesty International

Kirstie Gattner, Head of Digital Engagement, WWF-UK

Daniel Valentine, Head of Communications, Chartered Governance Institute

Dan Papworth-Smyth, Head of Digital Engagement, Breast Cancer Now

Hannah Land, Social Media Manager, St John Ambulance

Emily Nix, Digital Marketing Manager, Citizens Advice

Gurdip Sodhi, Enterprise Account Director, Orlo

09.50 Bonus Session: Reserved For Exclusive Sponsor Speaker, Numiko

Achieving Digital Zen: Why less is more when it comes to successful digital strategies:

  • We show how a clear vision and strategic focus can help strip out the noise and consolidate your efforts around what works.
  • We lay-out our strategies for engaging stakeholders around this vision, so you can have fewer channels that sap energy from your team, more effective communications, and get better results.
  • We share ways of managing your digital estate that save money and mean happier, less stressed employees, without reducing your impact.

David Eccles, Co-Founder & Director, Numiko

Marie Kitney, Head of Client Services, Numiko

ENGAGING INTERNAL AUDIENCES

10.05 Prioritise Transparency In All Areas To Revolutionise Your Workplace From The Inside Outwards To Create A Positive Environment & See Tangible Results

  • Culture is a key enabler to ensure an engaged and enthusiastic workforce at all levels, how can we engage employees through positivity, resilience and collaboration to deliver results?
  • The Ripple Effect: build authentically -inclusive cultures through streamlined comms which effectively support employees and foster a sense of belonging in the workplace
  • Tap into your external audiences by reflecting them internally with progressive, inclusive and open cultures centred around DEI which showcase results through authentic connection

Sue Martin, Head of Internal Communications & Engagement, RNIB

10.25 Bonus Session: Reserved For Exclusive Sponsor Speaker

10.40 Morning Refreshment Break With Informal Networking – Dedicated Speed Networking- Get Involved!

CASE STUDY SESSION: INNOVATIVE ENGAGEMENT

11.10 Spotlight On How To Cut-Through The Noise With Exciting Tools, Channels & Content Which Delight Audiences To Guarantee Optimised Engagement – Within Budget!

  • Navigate the tension between short form video and long-term engagement: what are you doing to propel your brand beyond the mindless scrolling?
  • Discover practical and scalable insights on how to best captivate audiences’ content-wise and channel-wise from lessons learnt to achieve true ROI
  • Get inspired and skyrocket your creativity in a new era of digital communications to sustain audience attention and avoid getting lost on feeds

Martin Campbell, Chief Marketing Officer, WorldVision

ETHICAL COMMUNICATIONS & INFORMED CONSENT

11.30

Jonah Klein, Content Lead, Global Goodwill Ambassador Programme, UNHCR, the UN Refugee Agency

BUDGET-FRIENDLY DIGITAL TOOLS, TECH & AI

11.50 Leverage The Latest Digital Tools & Tech Trends & Continue To Determine The True Impact To Maximise Reach & Audience Connection & Produce Cost-Effective Yet Top-Quality Communication Strategies

  • With the prominent rise of AI, how will this affect your target audience and how can AI be best utilised for effective communications, copywriting, branding and marketing?
  • Balance the potential of digital tools while keeping the human touch to ground your cause on a personal level, yet remain committed to digital transformation
  • Ask the difficult questions about AI and ensure ethical sensibilities are taken into consideration to make responsible choices and protect the people they serve
  • Maximise new technologies, digital tools and platforms to deliver tangible results and seamlessly attract audiences and provide guaranteed ROI

Zoe Kindler, Head Of Communications – MENA, British Council

AI BRAINSTORMING SESSION

12.10 Share your thoughts, fears or successful use! Use the collective knowledge and experience of the room to brainstorm ways AI can you save time and money.

12.30 Lunch & Informal Networking For Speakers, Delegates & Partners

13.05 Informal Breakout Discussions

a) Fundraising
b) Digital Transformation
c) Sustainability
d) Hybrid/ Remote Teams
e) Influencer

13.30 Afternoon Co-Chairs’ Opening Remarks

Katherine Smith, Head of Digital Communications, HM Prison & Probation

Emma Robertson, Head of Communications Youth Custody Service, HM Prison & Probation

MEASURING IMPACT & ROI

13.40 Your Post Has Gone Viral & Your Multi-Channel Campaign Went Live… Now What? Critically Assess Impact & Reach With Benchmarks To Measure ROI & Determine Your Next Steps To Increase Your Impact Next Time

  • Be critical and selective to appeal to your audience with tailored platforms and avoid distractions from viral trends to assess the true potential impact of social media strategies
  • Optimise engagement and fundraising with streamlined digital reach that balances cost and business results to deliver guaranteed value for money
  • See the bigger picture: how can evolving technologies be used to deliver missions without getting sidetracked by performance metrics to focus on long-term innovation and success?
  • Secure ROI and buy-in for strategies with demonstrable online engagement that determines the success of campaigns whilst identifying areas for improvement

INSPIRING CONTENT – DOUBLE PERSPECTIVE

14.00 Guarantee Ultimate Engagement With Captivating On-Mission Content Which Attracts Audiences Through Tailored & Fresh Campaigns That Excite & Engage

  • Remember your purpose: keep your cause central to decision-making to understand the needs and nuances of your audience to drive higher and more sustained engagement
  • Inspire audiences with campaigns that champion positivity, collaboration and stimulate excitement to boost engagement and celebrate the value of diverse viewpoints
  • Build interest through authenticity with original and creative material that draw on trends and audience values to drive engagement and revenue
  • Balance the needs of your loyal followers with unlocking new audiences by innovating your storytelling to create campaigns that motivate and deliver impact

14.00 Perspective One

Robyn Montague, Senior Media Officer, University Of Portsmouth

14.20 Perspective Two

Harvey Fryer, Senior Content Producer, HM Prison & Probation

AUTHENTIC & EFFECTIVE VIDEO CONTENT WORKSHOP

14.40 TikTok Focus

15.10 Bonus Session: Reserved For Exclusive Sponsor Speaker

15.40 Afternoon Refreshment Break With Informal Networking

WIN ON A BUDGET STRATEGY WORKSHOP

16.10 Cost Effective Strategies

MEANINGFUL, INCLUSIVE DIGITAL COMMUNICATIONS

16.40 Take Authentic & Tangible Steps To Celebrate Differences & Empower Inclusivity As A Brand So That Audiences Feel Seen & Invest In Your Company’s Cause

  • Actively bridge the digital gap and remain committed to digital inclusion to reach audiences and align to wider organisational principles of diversity, inclusion and equality
  • Practice what you preach: avoid pitfalls in communications to diverse groups of people with an organisation that reflects and celebrates representation with more diverse leaders
  • Centre accessibility and education as core values to your digital communication strategies and implement these into every design and development decision
  • Learn how to become better allies and respond to feedback to create genuine, invested audiences and create a relationship of mutual support

Quarina Sultana, Head of Digital Engagement, RNIB

ELEVATE COMMUNITY VOICES, COMMUNICATE IMPACT AND BREAK OUT OF THE ECHO CHAMBER

17.00

  • Incorporating authentic, relatable, and diverse community voices into your social media strategy.
  • Using socially optimized multimedia to communicate more of your mission and impact without leaving the social platform.
  • Creating “atmospheres of advocacy” to break through echo chambers and deliver your message beyond your established audience.

Jacki Evans, Lead, Social Media, The Global Fund to Fight AIDS, Tuberculosis and Malaria

THE FUTURE OF DIGITAL COMMUNICATIONS

17.20 Uncover The Key Upcoming & Affordable Trends & Latest Innovations In Digital Communications, Reflect On Critical Lessons Learned & Implement Changes That Will Shape Comms In 2024 & Beyond

  • How will the latest digital innovations influence and enhance digital communication strategies and respond to the new working landscape?
  • Future-proof your social media strategies to ensure your organisation stays relevant beyond the next six months in the ever-changing digital landscape
  • Empower employees to make progressive and responsible digital choices that establishes a strong, prolonged digital presence that keep your audience interested and invested
  • What is next on the horizon for digital communications and how can organisations adapt and align communication strategies and budgets to keep up with the latest trends

Keith Beech, Director of Communications, Marketing & Brand, Walsall Council

Carla Ryan-Griffiths, Head of External Communications & Campaigns, Islington Council

Rob Mansfield, Head of Digital, World Cancer Research Fund

Steve Edwards, Head of Bristol Grid, University of Bristol

Justin Morris, Chief Digital Lead, Refugee Council

Alicia Robinson, Global Communications & Engagement Director, Save The Children International

Carol Vaughan, Team Leader in the National Security & Strategic Challenges Team, Policy Response & Resilience Unit, DEFRA

17.40 Afternoon Co-Chairs’ Closing Remarks