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Get Inspired By 32 Charities, Not-For-Profits & Public Sector Organisations As They Reveal How To Deliver Results With Inspirational & Engaging Digital Communications. For Group Discounts, Please Call + 44(0) 203 479 2299. 

Create & Evidence Authentic, Relevant Audience Connections & Experiences With Limited Resources For High-Impact, Inspirational & Engaging Digital Communications Which Deliver! Charities, Public Sector, Not-For-Profit & Higher Education Organisations Share Practical, Fresh & Cost-Effective Digital & Social Engagement Strategies To Maximise Online Reach & Impact & Measurably Drive Results. 8th Annual Event! A One-Day, Industry-Led Conference & Networking Event, 27th April 2021, Central London OR Virtually

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Morning Co-Chairs’ Opening Remarks

Gemma Malley, Director of Communications & Development, BookTrust



Social Media Success! 

09.15 Achieve Stand-Out Social Media Success With Creative Approaches To Overcome Limited Budgets, Data & Reach Without Breaking The Bank

Sharon Jones, Head of Digital, BookTrust

  • Determine where your audience get their social media fix to fuel engagement with targeted campaigns, content and budget allocation
  • From a small team to a one-man band; tactics to optimise social media content, timing and messaging per channel and boost brand presence and reach
  • As it becomes more demanding to use social media to stand out, how can organisations cut through the noise?
  • Think outside the box to respond to ongoing post-GDPR limitations and improve customer journey tracking, personalisation and targeting

Social Media Panel Discussion

09.35 Make Your Social Media Work For You! Push The Boundaries For Vibrant Social Media From Stories To Influencers, Established & Emerging Channels

  • Unlock the potential of stories: the how, where, when, what and why behind Facebook or Instagram story success
  • Dare to innovate? Push the boundaries for vibrant social media which keeps with the times when internal stakeholders are hesitant
  • You’ve established Facebook, Instagram, Twitter, LinkedIn and Snapchat but new players keep emerging – what is TikTok and what opportunities does it present?
  • Do influencers still have real influence? Examine the role of working with influencers in a small-budget social media strategy

Andrew Hyams, Head of Campaigns & Communications, Safe Passage International



Clare Paredes, Head of Communications & Marketing, National Housing Federations



Amina Khan, Senior Digital Communications Advisor, International Planned Parenthood Federation

Elizabeth Starling, Senior Marketing Officer, Digital & Communications, Norwich University of the Arts

Oli Dillon, Social Media Manager, Stroke Association 


Measure & Prove Digital Impact

10.05 Meaningful Metrics To Gain Tangible Perspective On Digital Comms Activities & Engagement Levels To Drive Improvements & Inform Future Spend

  • Move beyond clicks, likes and shares to deep dive into strategic digital comms performance and engagement levels
  • Review and set the digital KPIs and objectives most aligned with organisational goals and supporter and customer needs
  • From social stats to digital reports, measure and attribute success to define which digital channels work best
  • Explore tools and dashboards to unite different channels and assess performance throughout the whole digital ecosystem

Blair Campbell, Head of Insight & Digital, University of Hertfordshire

10.25 Morning Refreshment Break With Informal Networking

Internal Buy In & Support

10.55 Evidence Digital Communications Success To Secure Internal Buy In & Support

  • Translate digital stats, data, figures and success into easily-digestible business cases for the board
    Speak their language! Prove digital comms generates value and justifies spend
  • Communicate audience preferences and needs to the board to achieve an audience centric, results-driven strategy from the top
  • Risk taking! How far can you push your case to sway stakeholders?

Jonathan Dando, Director of Marketing & Communications, Teach First

11.15 Bonus Session; Reserved For Exclusive Conference Partner

Audience Insights, Data & Personalisation

11.35 Tactics To Really Understand Your Audience Data, Behaviours & Drivers For Insight-Led, Targeted Strategies - Even Without All The Tools At Your Disposal!

  • When you might not be able to gather perfect insight, what are practical steps to refine audience strategies based on freely available or existing data and behaviours?
  • Steps to identify demographics, pin down the personas and profiles of your audience and drive meaningful comms and engagement - even with multiple target audiences
  • Where else are your audience if not online? How can you reach them and what do you need to know to decide which groups to target?

Tony Finnegan, Senior Communications Manager, Ofcom

Attention-Grabbing Video

11.55 Low-Budget, High-Impact Strategies For Shareable, Informative & Engaging Video Content Which Bolsters Brand Image & Resonates With Supporters & Customers

  • When all you’ve got is your smartphone, how can you still produce high-quality, high engagement stories, narratives and campaigns?
  • Any tips on great free/budget-friendly editing tools?
  • From shaky cam to stop motion, longer or shorter clips, what are the latest video trends to achieve authentic content which engages viewers and drives action?
  • Facebook, YouTube, Instagram, Stories, Websites… how to successfully build video into each channel strategy

Sean Ryan, Director of Communications, Save the Children UK 

Sasha Nicholl, Head of PR & Digital, Save the Children UK 

Breakouts: Your Choice

12.15 : Breakouts: Your Choice

A. Fundraising, Increase Baselines, Save Resources! Elevate Digital Comms Strategies To Fuel Fundraising, Generate Support & Increase Donations

  • Achieve transactions without being transactional! Cultivate meaningful supporter relationships to boost both engagement and donations
  • There is no silver bullet: what tactics have you found to adapt the traditional marketing funnel to fit fundraising?
  • Donor retention: it’s all very well signing them up, but how do you retain their support past year one?
  • From contactless donations to fundraising events; take advantage of easily-accessible fundraising tools and technologies to optimise activities and engagement

OR Informal Breakout In Networking Room

B. Customer Service Or Digital Comms?

Catherine Hepton, Head of Marketing & Engagement, Sandwell College

C. Email Personalisation

Phil Clark, Head of Content & Audience, British Medical Association 

D. Accessible Digital Comms

12.35 Lunch & Informal Networking For Speakers, Delegates & Partners

Informal Peer-To-Peer Discussions


A. Implementing a video-first social media strategy

Sophie Burns, Senior Content Manager, The Scottish Government

B. Imperial College Perspective

Vickie Sheriff, Director of Communications, Imperial College London

C. Digital Comms When You’re Not In Control

Esme Wilks, Senior Communications Manager, Social Sciences Division, University of Oxford

Alison Brindle, Head Of Communications, Medical Sciences Division, University of Oxford

Opening Remarks

13.35 Afternoon Co-Chairs’ Opening Remarks

Paul Mylrea, Director of Communications, University of Cambridge

Sarah West, Director of Campaigns and Communications, Hospice UK

Optimise Budget & Resources

13.45 Squeeze The Most Engagement & Impact From The Least Resources With Outside-The-Box Digital Comms & Time Efficient Prioritisation

  • When every activity is on the public purse or earnt through donations, how do you ensure that your digital communications achieve the best results?
  • Quick, simple wins to get the most out of your existing infrastructure and be impactful with limited budget and resources
  • When everything falls to you or a small team, tried-and-tested methods to effectively prioritise budget and time and strategically up-skill the department
  • Fail fast, learn quick? Choose the right strategies first time when budgets don’t allow for failure

Double Perspective

13.45 Simon Williams, Head of Communications & Policy, HEART UK

14.05 Lynn Roberts, Assistant Director- Digital & Innovation, Action For Children

14.25 Bonus Session; Reserved For Exclusive Conference Partner

Budget-Friendly New Tech Panel Discussion


14.45 Leverage Cost-Conscious Technologies & Explore Emerging Trends To Future Proof Your Digital Comms

  • When shiny new tools aren’t always an option, what platforms should you investigate to build your tech toolkit?
  • As the established channels (and their audiences) mature, what is next?
  • AI, automation, voice tech… what are the opportunities for charities, not-for-profits and the public sector to get involved?
  • Tap into chatbots’ potential to increase speed of service, handle FAQs and reduce manpower spend while maintaining that ‘human’ touch
  • When budget for a new tool does emerge, navigate the complexity of procurement to ensure you’re getting the best option!

Said Dajani, Head of Digital, Diabetes UK

David Geary, Head of Communications, Irish National Teachers’ Organisation

Anju Verma, Head of Digital Communications, HM Land Registry

Authentic Communications

15.15 Leverage Brand Ambassador Relationships To Drive Growth, Trust, Authenticity & Engagement

John McCarthy, Executive Director of Marketing & External Relations, University of Salford

Catherine Beachill, Social Media Manager, University of Salford

15.35 Afternoon Refreshment Break With Informal Networking

The Winning Digital Channel Mix

16.05 Cultivate Omni-Channel Journeys & Digital Mixes Which Match Your Audience Needs To Minimise Pain Points & Achieve Seamless Experiences

  • Develop a digital channel mix which suits your audience; create the best channel toolkit at your disposal and best optimise and align each platform
  • Online doesn’t work for everyone! Create campaigns which roll out successfully on every channel
  • When every channel has a lifecycle, how do you strategically (and cost-effectively) grow each channel to its full potential?
  • Influence customers to choose digital channels to save contact centre costs and increase ease of self-service and conversions

Helen Crumley, Head of Communications and Engagement, NHS West Essex CCG

Engagement Showcase

16.25 Achieve The (Im)Possible! Put Theory Into Action To Win Supporter Loyalty, Drive Brand Engagement & Awareness & Boost Revenue

Mark Whatham, Head of Brand & Marketing, Blind Veterans UK

Raising Awareness

16.45 How RSPB Took On The UK Music Charts To Raise Awareness & Public Engagement

Laura Ward, Head of Online Content, RSPB

Steven Roddy, Principal Campaigner, RSPB

Inspiring Content

17.05 Cultivate Content To Drive Audience Conversations & Conversions!

  • Simple ideas to shake up your digital communications and storytelling for fresh, relevant content which inspires action
  • Craft your organisation’s narrative and story to not only fuel engagement, but ensure ROI
  • Ensure your comms tone is authentic, clearly conveys the organisation’s message and resonates with your audience
  • Achieve spontaneity with a mix of pre-determined content plans and the green light for off-the-cuff posts

Emma Dalby Bowler, Head of Digital Engagement, Mind

17.25 Co-Chairs’ Closing Remarks & Official Close Of Conference