Menu Close

34 Charities, Not-For-Profit & Public Sector Organisations Reveal New, Cost-Effective Strategies To Engage & Inspire Audiences In In Today's New, More Challenging Realities Of Digital Communications & Marketing 

Low-Cost, High-Impact Engaging Digital Communications Which Maximise Audience Reach & Captivate Attention For Authentic Connections & Increased Engagement In A Fast-Moving, Hybrid World! Charities, Public Sector & Not-For-Profit Organisations Share Practical, Fresh & Cost-Effective Digital & Social Engagement Strategies To Leverage New Tech & Audience Insights, Inject Personality & Authenticity Into Comms, Evidence Digital Campaign Success, Maximise Online Reach & Measurably Drive Results. A One-Day, Industry-Led Conference & Networking Event, 26th April 2022, London.

08.30 Registration, Informal Networking & GIC Opening Remarks

09.00 Morning Co-Chairs’ Opening Remarks

Mark Kelleher, Head of BBC Television Production Systems, BBC

Nana Crawford, Social Media Manager, British Red Cross


09.10 Maximise Reach & Captivate Attention With Perfectly Blended Omni-Channel Journeys & Digital Mixes For Your Organisation

  • Use the channels appropriate for your organisation, get the right tone and maintain brand identity across all channels
  • Create a seamless journey by incorporating new platforms into older, traditional comms
  • TikTok, Clubhouse… are all the new platforms worth the investment?
  • How much time do they take and how much people power do they take to do it well?
  • Personalise the supporter journey and delight stakeholders using the right comms on the right channels


09.30 Mitigate Against Pandemic-Related Disruption & Maintain Continuity In Activity With Innovative People Strategies To Keep Comms Teams Cohesive & Creative In A Hybrid Working Environment

  • Team building tactics that keep your people productive and ensure no one gets lost
  • When you can’t bounce ideas off people in the office, how do you keep the spontaneous creativity flowing?
  • Having pivoted at breakneck speed, how do we give space for teams to stop, evaluate and consider learnings and what’s worked really well?
  • Work smarter! Keep the team’s skills up, onboard new staff and maintain culture regardless of limited face-to-face time
  • When comms get poisonous, prioritise your people’s mental health and support them in their work remotely

Cam Watson, Global Director - Global Brand, Campaigns & Digital Marketing, World Vision

Nic Denson, Director of Technology Delivery, British Heart Foundation

Holly Mckinlay, Senior Communications & Strategy Director, Freshwater & Food, World Wildlife Fund

Emma Robertson, Head of Communications Channels, HM Courts & Tribunals Service

Daniel Klemm, Director of Customer Experience & Communications, Together Housing Group

Rob Mansfield, Digital Lead, World Cancer Research Fund

Nicola Smedley, Director, Marketing & Supporter Engagement, Cancer Research UK


10.00 Follow Your Audience As They Move, Dig Deep On Data & Tailor Spot-On Communications To Boost Engagement

  • Boost engagement with data-informed decisions: get directly in front of your key audience and understand their key drivers to boost action
    with targeted campaigns
  • It’s easy for huge organisations to track how awareness changes around a campaign if they can throw millions at it, but is there someone out there who can tell me how to measure change in
    sentiment on a budget?!
  • Get comms right for each generation – speak to them in an authentic way on the platform they’re on and respond as they evolve

Jonathan Sabarre, Director of Marketing, Newcastle University


10.20 Peter Richman, Managing Director, Plug & Play

10.35 Refreshment Break With Informal Networking


11.05 Bonus Session; Reserved For Exclusive Conference Partner

SOCIAL MEDIA- Panel Discussion & Q&A

11.20 Win Big On Small Budgets - Engage & Delight Your Audience On Social Channels To Increase Brand Awareness & Engagement

  • Are your Facebook ads working?? Deep dive into the world of paid advertising and assess the pros and cons
  • Yes, there are new platforms to explore and get to grips with, but don’t forget to keep track of the older, established platforms and watch how they evolve to maximise impact
  • Yorkshire vs Tetley: what’s your brand personality on social media? How can you engage people whilst maintaining crucial brand authenticity?
  • Harness social listening to understand what is important to people and reach them where they’re at
  • Worth the investment: what are the opportunities when it comes to celebrity partnership and influencers?

Benjamin Carty, Head Of Communications, Cabinet Office

Klare Kennett, Assistant Director Marketing, Communications & Education, RSPCA

Sarah-Jean Ng, Social Media Producer, University of Cambridge

Joe Freeman, Social & Digital Media Lead, NHS Digital

Tom Dixon, Head of Fundraising & Communications, Roald Dahl’s Marvellous Children’s Charity

Jake Morgan-Stead, Digital Communications & Engagement Manager, London Borough of Lambeth


11.50 Innovative & Meaningful Ways To Prove Digital Campaign Impact, Drive Improvement & Inform Future Spend

  • Harness data to evaluate the success of digital campaigns and produce useful insights in ways senior leaders understand
  • Is a ‘like’ a meaningful digital interaction – do you need a share or a comment back to demonstrate the case for investment?
  • Set digital KPIs which evidence your reach and track the digital business impact

Dan Finch, Head of Campaign, Office for National Statistics


12.10 Cultivate Content Which Gains Traction & Captivates Attention Authentically In A Crowded Marketplace

  • Cut through the noise with a unique offering which fuels engagement, ensures ROI and solidifies the comms team as a vital element of organisational success
  • Don’t contribute to news overwhelm: get the right tone to engage supporters when communications are consistently hard and heavy
  • Support the vision of your organisation with a strong narrative infrastructure which inspires social change and progresses your cause
  • Create content which ensures authenticity and clarity of your brand image

12.10 Saskia Konynenburg, Head of External Communications & Consultation, Bristol City Council

12.50 Lunch & Informal Networking For Speakers, Delegates & Partners


13.20 Informal Breakout Discussions

A. Accessible Digital Comms

B. Digital Campaigning
Sharon Natt, Digital Engagement Manager, Amnesty International UK

Elly Crump, Digital Engagement Manager, Amnesty International UK

C. Email Personalisation

D. Digital Transformation

E. Raising Awareness

F. Authentic Communications

G. Internal Buy In & Support

13.50 Afternoon Co-Chairs’ Opening Remarks

Elly Sample, Director of Communications, Development & Marketing, Formerly University of Lincoln

Peter Allen, Executive Director of Corporate Affairs & Communications, National Highways


14.00 Amy Lockwood, UK Communications Director,


14.20 Pioneering & Actionable Strategies To Upscale Digital Fundraising Strategies & Keep You Competitive In The New Landscape

  • Adapt or die… how have non-profits pivoted to overcome the challenges from the loss of offline and traditional fundraising methods?
  • What budget and resources need to be reallocated to support increased online activity?
  • Having pivoted entirely to digital during the pandemic, assess your successes and choose which innovations to

Chris Morris, Digital Lead, Christian Aid


14.40 Discover The Important Role Social Media Played In The NHS Response To COVID-19

  • From day 1 through to vaccination roll-out, hear how the NHS formed key partnerships and reached different audiences with accessible, standout content in response to the pandemic.

Lilith King Taylor, Senior Social Media Manager, NHS England & NHS Improvement


15.00 Bonus Session; Reserved For Exclusive Conference Partner

15.30 Refreshment Break With Informal Networking


16.00 Future-Proof Your Digital Comms With Cost-Effective Technologies & Strategies That Really Work

  • Don’t fly blind: when budget emerges for a new tool, pick tools that will represent the brand well and provide a good experience for people.
  • Benchmark against other organisations and weigh up the long-term benefits of buying in tech support vs. investing in building and maintaining your own
  • Invest in training staff: pivot the skillset of established employees to bring them into the digital world

Amit Patel, Director of Technology Design & Engineering, British Heart Foundation


16.20 Make Your Mark On The Next Generation With Low-Budget, High-Impact Video Content

  • Captivate your audience, heart and mind, through visual storytelling excellence and build a buzz around your brand
  • TikTok reels, Insta stories: produce innovative video content, just you and your smartphone, to inform, engage and entertain
  •  ‘We did it on a budget and here’s how we made it work!’… uncover innovative ways to approach video that adds value and represents your brand appropriately



16.40 Tom Wright, Director of Digital Student Life, University of Lincoln


17.00 Maintain Momentum In The Pivot To Digital & Cherry Pick The Best Bits Of Innovation COVID-19 Kick-Started To Mark Your Organisation Out As A Front Runner

  • What’s next? We have come so far so fast, but there is still room for digital improvement!
  • What does the future of stakeholder engagement and supporter communication look like?
  • Online events increase accessibility and reach but potentially yield lower engagement rates – how much should they feature in your strategy moving forward?
  • Key insights into people’s behaviours and expectations as the world opens up again

Mayur Paul, Director of Movement Communications, Wikimedia Foundation

Benjamin Carty, Head Of Communications, Cabinet Office

Liam Preston BEM, Head of Communications, YMCA England & Wales

Stephanie Lee FCIM CMktr, Head of Marketing, Communication & Engagement Services Population Data Science, Swansea University

Kenon Man, Deputy Director of Marketing, University of Nottingham

Pawanbir Singh, Head Of Marketing - Research Tools, Cancer Research UK

17.30 Co-Chair’s Closing Remarks & Official Close Of Conference

Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company.  We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best.  Please send your CV with a covering letter to