34 Charities, Not-For-Profit & Public Sector Organisations Reveal New, Cost-Effective Strategies To Engage & Inspire Audiences In In Today's New, More Challenging Realities Of Digital Communications & Marketing
Low-Cost, High-Impact Engaging Digital Communications Which Maximise Audience Reach & Captivate Attention For Authentic Connections & Increased Engagement In A Fast-Moving, Hybrid World! Charities, Public Sector & Not-For-Profit Organisations Share Practical, Fresh & Cost-Effective Digital & Social Engagement Strategies To Leverage New Tech & Audience Insights, Inject Personality & Authenticity Into Comms, Evidence Digital Campaign Success, Maximise Online Reach & Measurably Drive Results. A One-Day, Industry-Led Conference & Networking Event, 26th April 2022, London.
08.30 Registration, Informal Networking & GIC Opening Remarks
09.00 Morning Co-Chairs’ Opening Remarks
Mark Kelleher, Head of BBC Television Production Systems, BBC
Nana Crawford, Social Media Manager, British Red Cross
THE WINNING DIGITAL CHANNEL MIX
09.10 Maximise Reach & Captivate Attention With Perfectly Blended Omni-Channel Journeys & Digital Mixes For Your Organisation
- Use the channels appropriate for your organisation, get the right tone and maintain brand identity across all channels
- Create a seamless journey by incorporating new platforms into older, traditional comms
- TikTok, Clubhouse… are all the new platforms worth the investment?
- How much time do they take and how much people power do they take to do it well?
- Personalise the supporter journey and delight stakeholders using the right comms on the right channels
DIGITAL COMMUNICATIONS IN A HYBRID WORKING WORLD - Panel Discussion & Q&A
09.30 Mitigate Against Pandemic-Related Disruption & Maintain Continuity In Activity With Innovative People Strategies To Keep Comms Teams Cohesive & Creative In A Hybrid Working Environment
- Team building tactics that keep your people productive and ensure no one gets lost
- When you can’t bounce ideas off people in the office, how do you keep the spontaneous creativity flowing?
- Having pivoted at breakneck speed, how do we give space for teams to stop, evaluate and consider learnings and what’s worked really well?
- Work smarter! Keep the team’s skills up, onboard new staff and maintain culture regardless of limited face-to-face time
- When comms get poisonous, prioritise your people’s mental health and support them in their work remotely
Cam Watson, Global Director - Global Brand, Campaigns & Digital Marketing, World Vision
Nic Denson, Director of Technology Delivery, British Heart Foundation
Holly Mckinlay, Senior Communications & Strategy Director, Freshwater & Food, World Wildlife Fund
Emma Robertson, Head of Communications Channels, HM Courts & Tribunals Service
Daniel Klemm, Director of Customer Experience & Communications, Together Housing Group
Rob Mansfield, Digital Lead, World Cancer Research Fund
Nicola Smedley, Director, Marketing & Supporter Engagement, Cancer Research UK
AUDIENCE INSIGHTS, DATA & PERSONALISATION
10.00 Follow Your Audience As They Move, Dig Deep On Data & Tailor Spot-On Communications To Boost Engagement
- Boost engagement with data-informed decisions: get directly in front of your key audience and understand their key drivers to boost action
with targeted campaigns - It’s easy for huge organisations to track how awareness changes around a campaign if they can throw millions at it, but is there someone out there who can tell me how to measure change in
sentiment on a budget?! - Get comms right for each generation – speak to them in an authentic way on the platform they’re on and respond as they evolve
Jonathan Sabarre, Director of Marketing, Newcastle University
PLUG & PLAY BONUS SESSION
10.20 Peter Richman, Managing Director, Plug & Play
10.35 Refreshment Break With Informal Networking
BONUS SESSION
11.05 Bonus Session; Reserved For Exclusive Conference Partner
SOCIAL MEDIA- Panel Discussion & Q&A
11.20 Win Big On Small Budgets - Engage & Delight Your Audience On Social Channels To Increase Brand Awareness & Engagement
- Are your Facebook ads working?? Deep dive into the world of paid advertising and assess the pros and cons
- Yes, there are new platforms to explore and get to grips with, but don’t forget to keep track of the older, established platforms and watch how they evolve to maximise impact
- Yorkshire vs Tetley: what’s your brand personality on social media? How can you engage people whilst maintaining crucial brand authenticity?
- Harness social listening to understand what is important to people and reach them where they’re at
- Worth the investment: what are the opportunities when it comes to celebrity partnership and influencers?
Benjamin Carty, Head Of Communications, Cabinet Office
Klare Kennett, Assistant Director Marketing, Communications & Education, RSPCA
Sarah-Jean Ng, Social Media Producer, University of Cambridge
Joe Freeman, Social & Digital Media Lead, NHS Digital
Tom Dixon, Head of Fundraising & Communications, Roald Dahl’s Marvellous Children’s Charity
Jake Morgan-Stead, Digital Communications & Engagement Manager, London Borough of Lambeth
MEASURE IMPACT
11.50 Innovative & Meaningful Ways To Prove Digital Campaign Impact, Drive Improvement & Inform Future Spend
- Harness data to evaluate the success of digital campaigns and produce useful insights in ways senior leaders understand
- Is a ‘like’ a meaningful digital interaction – do you need a share or a comment back to demonstrate the case for investment?
- Set digital KPIs which evidence your reach and track the digital business impact
Dan Finch, Head of Campaign, Office for National Statistics
CUT THROUGH DIGITAL CONTENT
12.10 Cultivate Content Which Gains Traction & Captivates Attention Authentically In A Crowded Marketplace
- Cut through the noise with a unique offering which fuels engagement, ensures ROI and solidifies the comms team as a vital element of organisational success
- Don’t contribute to news overwhelm: get the right tone to engage supporters when communications are consistently hard and heavy
- Support the vision of your organisation with a strong narrative infrastructure which inspires social change and progresses your cause
- Create content which ensures authenticity and clarity of your brand image
12.10 Saskia Konynenburg, Head of External Communications & Consultation, Bristol City Council
12.50 Lunch & Informal Networking For Speakers, Delegates & Partners
INFORMAL BREAKOUT DISCUSSIONS
13.20 Informal Breakout Discussions
A. Accessible Digital Comms
B. Digital Campaigning
Sharon Natt, Digital Engagement Manager, Amnesty International UK
Elly Crump, Digital Engagement Manager, Amnesty International UK
C. Email Personalisation
D. Digital Transformation
E. Raising Awareness
F. Authentic Communications
G. Internal Buy In & Support
13.50 Afternoon Co-Chairs’ Opening Remarks
Elly Sample, Director of Communications, Development & Marketing, Formerly University of Lincoln
Peter Allen, Executive Director of Corporate Affairs & Communications, National Highways
DIGITAL CAMPAIGNING & STORYTELLING THROUGH COVID-19 - CASE STUDY
14.00 Amy Lockwood, UK Communications Director, Change.org
DIGITAL FUNDRAISING
14.20 Pioneering & Actionable Strategies To Upscale Digital Fundraising Strategies & Keep You Competitive In The New Landscape
- Adapt or die… how have non-profits pivoted to overcome the challenges from the loss of offline and traditional fundraising methods?
- What budget and resources need to be reallocated to support increased online activity?
- Having pivoted entirely to digital during the pandemic, assess your successes and choose which innovations to
Chris Morris, Digital Lead, Christian Aid
NHS COVID-19 SOCIAL MEDIA RESPONSE -CASE STUDY
14.40 Discover The Important Role Social Media Played In The NHS Response To COVID-19
- From day 1 through to vaccination roll-out, hear how the NHS formed key partnerships and reached different audiences with accessible, standout content in response to the pandemic.
Lilith King Taylor, Senior Social Media Manager, NHS England & NHS Improvement
BONUS SESSION
15.00 Bonus Session; Reserved For Exclusive Conference Partner
15.30 Refreshment Break With Informal Networking
BUDGET-FRIENDLY NEW TECH
16.00 Future-Proof Your Digital Comms With Cost-Effective Technologies & Strategies That Really Work
- Don’t fly blind: when budget emerges for a new tool, pick tools that will represent the brand well and provide a good experience for people.
- Benchmark against other organisations and weigh up the long-term benefits of buying in tech support vs. investing in building and maintaining your own
- Invest in training staff: pivot the skillset of established employees to bring them into the digital world
Amit Patel, Director of Technology Design & Engineering, British Heart Foundation
FRESH VIDEO STRATEGIES
16.20 Make Your Mark On The Next Generation With Low-Budget, High-Impact Video Content
- Captivate your audience, heart and mind, through visual storytelling excellence and build a buzz around your brand
- TikTok reels, Insta stories: produce innovative video content, just you and your smartphone, to inform, engage and entertain
- ‘We did it on a budget and here’s how we made it work!’… uncover innovative ways to approach video that adds value and represents your brand appropriately
ENGAGING STUDENTS WITH PEER-TO-PEER VIDEO CONTENT - CASE STUDY
16.40 Tom Wright, Director of Digital Student Life, University of Lincoln
THE FUTURE OF DIGITAL COMMUNICATIONS- Panel Discussion & Q&A
17.00 Maintain Momentum In The Pivot To Digital & Cherry Pick The Best Bits Of Innovation COVID-19 Kick-Started To Mark Your Organisation Out As A Front Runner
- What’s next? We have come so far so fast, but there is still room for digital improvement!
- What does the future of stakeholder engagement and supporter communication look like?
- Online events increase accessibility and reach but potentially yield lower engagement rates – how much should they feature in your strategy moving forward?
- Key insights into people’s behaviours and expectations as the world opens up again
Mayur Paul, Director of Movement Communications, Wikimedia Foundation
Benjamin Carty, Head Of Communications, Cabinet Office
Liam Preston BEM, Head of Communications, YMCA England & Wales
Stephanie Lee FCIM CMktr, Head of Marketing, Communication & Engagement Services Population Data Science, Swansea University
Kenon Man, Deputy Director of Marketing, University of Nottingham
Pawanbir Singh, Head Of Marketing - Research Tools, Cancer Research UK
17.30 Co-Chair’s Closing Remarks & Official Close Of Conference
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