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Book A VIRTUAL Pass Today! Get Inspired By 32 Charities, Not-For-Profits & Public Sector Organisations As They Reveal How To Deliver Results With Inspirational & Engaging Digital Communications. For Group Discounts, Please Call + 44(0) 203 479 2299. 

Create & Evidence Authentic, Relevant Audience Connections & Experiences With Limited Resources For High-Impact, Inspirational & Engaging Digital Communications Which Deliver! Charities, Public Sector, Not-For-Profit & Higher Education Organisations Share Practical, Fresh & Cost-Effective Digital & Social Engagement Strategies To Maximise Online Reach & Impact & Measurably Drive Results. 8th Annual Event! A VIRTUAL, One-Day, Industry-Led Conference & Networking Event, 27th April 2021, Online.

08.50 Registration, Morning Coffee & Objective Setting

09.10 GIC Welcome

09.20 Morning Co-Chairs’ Opening Remarks

Sarah West, Director of Campaigns and Communications, Hospice UK

Social Media Panel Discussion

09.30 Make Your Social Media Work For You! Push The Boundaries For Vibrant Social Media From Stories To Influencers, Established & Emerging Channels

  • Unlock the potential of stories: the how, where, when, what and why behind Facebook or Instagram story success
  • Dare to innovate? Push the boundaries for vibrant social media which keeps with the times when internal stakeholders are hesitant
  • You’ve established Facebook, Instagram, Twitter, LinkedIn and Snapchat but new players keep emerging – what is TikTok and what opportunities does it present?
  • Do influencers still have real influence? Examine the role of working with influencers in a small-budget social media strategy

Amina Khan, Senior Digital Communications Advisor, International Planned Parenthood Federation

Elizabeth Starling, Senior Marketing Officer, Digital & Communications, Norwich University of the Arts

Oli Dillon, Social Media Manager, Stroke Association 

Klare Kennett, Assistant Director Marketing, Communications & Education, RSPCA

Measure & Prove Digital Impact

10.10 Meaningful Metrics To Gain Tangible Perspective On Digital Comms Activities & Engagement Levels To Drive Improvements & Inform Future Spend

Ian Richards, Assistant Director (Communications), The University of Lincoln

10.35 Morning Refreshment Break With Informal Networking

The 6-Month Digital Rebrand – Case Study

11.05 Teach First share their journey of undergoing a full website transformation in 6 months, sharing insights about brand in digital and how to create digital products that are future-proofed without being full-featured at launch.

Jeremiah Mahadevan, Head of Digital, Marketing and Communications, Teach First

Steering Digital Media To Success

11.30 Steering digital media to success

  • Measurable objectives
  • Tracking media performance
  • Attribution modelling
  • Driving by dashboards

John Onion, Founder and Managing DirectorUprise Up

Breakouts: Your Choice

11.45 Informal Breakout In Networking Room

A. Customer Service Or Digital Comms?

Catherine Hepton, Head of Marketing & Engagement, Sandwell College

B. Email Personalisation

Phil Clark, Head of Content & Audience, British Medical Association 

C. Accessible Digital Comms

12.15 Lunch & Informal Networking For Speakers, Delegates & Partners

Opening Remarks

13.15 Afternoon Co-Chairs’ Opening Remarks

Elly Sample, Director of Communications, Development & Marketing, University of Lincoln 

Attention-Grabbing Video

13.25 Low-Budget, High-Impact Strategies For Shareable, Informative & Engaging Video Content Which Bolsters Brand Image & Resonates With Supporters & Customers

  • When all you’ve got is your smartphone, how can you still produce high-quality, high engagement stories, narratives and campaigns?
  • Any tips on great free/budget-friendly editing tools?
  • From shaky cam to stop motion, longer or shorter clips, what are the latest video trends to achieve authentic content which engages viewers and drives action?
  • Facebook, YouTube, Instagram, Stories, Websites… how to successfully build video into each channel strategy

Sean Ryan, Director of Communications, Save the Children UK 

Sasha Nicholl, Head of PR & Digital, Save the Children UK 

The Children's Society: Website Rebrand & Relaunch

13.45 The Children's Society: Website Rebrand & Relaunch

Hear The Children's Society journey - find out about the impact it's had on the organisation and how they achieved their biggest wins

Rebecca Martin, Digital Project Manager, The Children's Society

Authentic Communications

14.05 Leverage Brand Ambassador Relationships To Drive Growth, Trust, Authenticity & Engagement

Catherine Beachill, Social Media Manager, University of Salford

14.30 Afternoon Refreshment Break With Informal Networking

Inspiring Content

15.00 Cultivate Content To Drive Audience Conversations & Conversions!

  • Simple ideas to shake up your digital communications and storytelling for fresh, relevant content which inspires action
  • Craft your organisation’s narrative and story to not only fuel engagement, but ensure ROI
  • Ensure your comms tone is authentic, clearly conveys the organisation’s message and resonates with your audience
  • Achieve spontaneity with a mix of pre-determined content plans and the green light for off-the-cuff posts

Speaker To Be Announced

Budget-Friendly New Tech Panel Discussion

15.25 Leverage Cost-Conscious Technologies & Explore Emerging Trends To Future Proof Your Digital Comms

  • When shiny new tools aren’t always an option, what platforms should you investigate to build your tech toolkit?
  • As the established channels (and their audiences) mature, what is next?
  • AI, automation, voice tech… what are the opportunities for charities, not-for-profits and the public sector to get involved?
  • Tap into chatbots’ potential to increase speed of service, handle FAQs and reduce manpower spend while maintaining that ‘human’ touch
  • When budget for a new tool does emerge, navigate the complexity of procurement to ensure you’re getting the best option!

Said Dajani, Head of Digital, Diabetes UK

David Geary, Director of Communications, Irish National Teachers’ Organisation

Michael Paxton, Head of European Business Development, Canto

Andrew Youngson, News and Campaigns Content Manager, Imperial College London

Darren Hill, Digital Media Manager, University of Lincoln

17.05 Co-Chairs’ Closing Remarks & Official Close Of Conference