Katherine Smith, Head of Digital Communications, HM Prison & Probation
Emma Robertson, Head of Communications Youth Custody Service, HM Prison & Probation
WINNING SOCIAL MEDIA
09.20 With Endless Opportunities To Grow Your Brand & Boost Your Reach, Where Should You Focus Your Budget To Grow An Effective Social Presence & Streamline Your Social Channels? + Specific TikTok Q&A session:
Social media isn’t immediate sales activation, it’s a long-term investment in relationship management: finetune your strategy for maximum impact that targets your audience
Establish a clear mission with themes, messages and visuals that create a cohesive brand image across your social media to secure audience buy-in
Draw on examples of successful social media campaigns and build on lessons learnt to sustain the spark of inspiration and minimise creative blocks
Meta, X, Threads, what’s next? As the social media landscape constantly evolves, assess the risks and advantages of different platforms to future-proof your online strategies
Do more for less: how can your organisation innovate their social media strategies to build an organic reach that remains successful but does not break the bank?
Sharon Natt, Senior Engagement Lead, Amnesty International
Kirstie Gattner, Head of Digital Engagement, WWF-UK
Daniel Valentine, Head of Communications, Chartered Governance Institute
Dan Papworth-Smyth, Head of Digital Engagement, Breast Cancer Now
Hannah Land, Social Media Manager, St John Ambulance
Emily Nix, Digital Marketing Manager, Citizens Advice
Gurdip Sodhi, Enterprise Account Director, Orlo
09.50 Bonus Session: Reserved For Exclusive Sponsor Speaker, Numiko
Achieving Digital Zen: Why less is more when it comes to successful digital strategies:
We show how a clear vision and strategic focus can help strip out the noise and consolidate your efforts around what works.
We lay-out our strategies for engaging stakeholders around this vision, so you can have fewer channels that sap energy from your team, more effective communications, and get better results.
We share ways of managing your digital estate that save money and mean happier, less stressed employees, without reducing your impact.
David Eccles, Co-Founder & Director, Numiko
Marie Kitney, Head of Client Services, Numiko
ENGAGING INTERNAL AUDIENCES
10.05 Prioritise Transparency In All Areas To Revolutionise Your Workplace From The Inside Outwards To Create A Positive Environment & See Tangible Results
Culture is a key enabler to ensure an engaged and enthusiastic workforce at all levels, how can we engage employees through positivity, resilience and collaboration to deliver results?
The Ripple Effect: build authentically -inclusive cultures through streamlined comms which effectively support employees and foster a sense of belonging in the workplace
Tap into your external audiences by reflecting them internally with progressive, inclusive and open cultures centred around DEI which showcase results through authentic connection
Sue Martin, Head of Internal Communications & Engagement, RNIB
10.25 Bonus Session: Reserved For Exclusive Sponsor Speaker
10.40 Morning Refreshment Break With Informal Networking – Dedicated Speed Networking- Get Involved!
CASE STUDY SESSION: INNOVATIVE ENGAGEMENT
11.10 Spotlight On How To Cut-Through The Noise With Exciting Tools, Channels & Content Which Delight Audiences To Guarantee Optimised Engagement – Within Budget!
Navigate the tension between short form video and long-term engagement: what are you doing to propel your brand beyond the mindless scrolling?
Discover practical and scalable insights on how to best captivate audiences’ content-wise and channel-wise from lessons learnt to achieve true ROI
Get inspired and skyrocket your creativity in a new era of digital communications to sustain audience attention and avoid getting lost on feeds
Martin Campbell, Chief Marketing Officer, WorldVision
ETHICAL COMMUNICATIONS & INFORMED CONSENT
11.30
Jonah Klein, Content Lead, Global Goodwill Ambassador Programme, UNHCR, the UN Refugee Agency
BUDGET-FRIENDLY DIGITAL TOOLS, TECH & AI
11.50 Leverage The Latest Digital Tools & Tech Trends & Continue To Determine The True Impact To Maximise Reach & Audience Connection & Produce Cost-Effective Yet Top-Quality Communication Strategies
With the prominent rise of AI, how will this affect your target audience and how can AI be best utilised for effective communications, copywriting, branding and marketing?
Balance the potential of digital tools while keeping the human touch to ground your cause on a personal level, yet remain committed to digital transformation
Ask the difficult questions about AI and ensure ethical sensibilities are taken into consideration to make responsible choices and protect the people they serve
Maximise new technologies, digital tools and platforms to deliver tangible results and seamlessly attract audiences and provide guaranteed ROI
Zoe Kindler, Head Of Communications – MENA, British Council
AI BRAINSTORMING SESSION
12.10 Share your thoughts, fears or successful use! Use the collective knowledge and experience of the room to brainstorm ways AI can you save time and money.
12.30 Lunch & Informal Networking For Speakers, Delegates & Partners
13.05 Informal Breakout Discussions
a) Fundraising b) Digital Transformation c) Sustainability d) Hybrid/ Remote Teams e) Influencer
13.30 Afternoon Co-Chairs’ Opening Remarks
Katherine Smith, Head of Digital Communications, HM Prison & Probation
Emma Robertson, Head of Communications Youth Custody Service, HM Prison & Probation
THE FUTURE OF DIGITAL COMMUNICATIONS – Part 1
13.40 Uncover The Key Upcoming & Affordable Trends & Latest Innovations In Digital Communications, Reflect On Critical Lessons Learned & Implement Changes That Will Shape Comms In 2024 & Beyond
How will the latest digital innovations influence and enhance digital communication strategies and respond to the new working landscape?
Future-proof your social media strategies to ensure your organisation stays relevant beyond the next six months in the ever-changing digital landscape
Empower employees to make progressive and responsible digital choices that establishes a strong, prolonged digital presence that keep your audience interested and invested
What is next on the horizon for digital communications and how can organisations adapt and align communication strategies and budgets to keep up with the latest trends
Keith Beech, Director of Communications, Marketing & Brand, Walsall Council
Carol Vaughan, Team Leader in the National Security & Strategic Challenges Team, Policy Response & Resilience Unit, DEFRA
Steve Edwards, Head of Bristol Grid, University of Bristol
Lucy Bushby, Head of Strategy and Transformation, Reason Digital
INSPIRING CONTENT
14.10 Guarantee Ultimate Engagement With Captivating On-Mission Content Which Attracts Audiences Through Tailored & Fresh Campaigns That Excite & Engage
Remember your purpose: keep your cause central to decision-making to understand the needs and nuances of your audience to drive higher and more sustained engagement
Inspire audiences with campaigns that champion positivity, collaboration and stimulate excitement to boost engagement and celebrate the value of diverse viewpoints
Build interest through authenticity with original and creative material that draw on trends and audience values to drive engagement and revenue
Balance the needs of your loyal followers with unlocking new audiences by innovating your storytelling to create campaigns that motivate and deliver impact
15.00 ENGAGING AND WORKING WITH ONLINE INFLUENCERS TO BUILD A COMMUNITY AND EXTEND YOUR REACH
What is an influencer anyway? Defining the different kinds of online influencers that can help to promote your organisation or cause.
What is your message and who is communicating it
Develop strategies to expand your online community and create a network of engaged influencers.
Inspirational case studies that present the different elements of influencer marketing.
Jeni Saint, Head of Communications, Apprentice Nation
Tarriq Jones, Digital Content Manager, Apprentice Nation
15.20 Afternoon Refreshment Break With Informal Networking
WIN ON A BUDGET STRATEGY WORKSHOP
15.50 Cost Effective Strategies
MEANINGFUL, INCLUSIVE DIGITAL COMMUNICATIONS
16.20 Take Authentic & Tangible Steps To Celebrate Differences & Empower Inclusivity As A Brand So That Audiences Feel Seen & Invest In Your Company’s Cause
Actively bridge the digital gap and remain committed to digital inclusion to reach audiences and align to wider organisational principles of diversity, inclusion and equality
Practice what you preach: avoid pitfalls in communications to diverse groups of people with an organisation that reflects and celebrates representation with more diverse leaders
Centre accessibility and education as core values to your digital communication strategies and implement these into every design and development decision
Learn how to become better allies and respond to feedback to create genuine, invested audiences and create a relationship of mutual support
Quarina Sultana, Head of Digital Engagement, RNIB
ELEVATE COMMUNITY VOICES, COMMUNICATE IMPACT AND BREAK OUT OF THE ECHO CHAMBER
17.00
Incorporating authentic, relatable, and diverse community voices into your social media strategy.
Using socially optimized multimedia to communicate more of your mission and impact without leaving the social platform.
Creating “atmospheres of advocacy” to break through echo chambers and deliver your message beyond your established audience.
Jacki Evans, Lead, Social Media, The Global Fund to Fight AIDS, Tuberculosis and Malaria
THE FUTURE OF DIGITAL COMMUNICATIONS – Part 2
17.20 Uncover The Key Upcoming & Affordable Trends & Latest Innovations In Digital Communications, Reflect On Critical Lessons Learned & Implement Changes That Will Shape Comms In 2024 & Beyond
How will the latest digital innovations influence and enhance digital communication strategies and respond to the new working landscape?
Future-proof your social media strategies to ensure your organisation stays relevant beyond the next six months in the ever-changing digital landscape
Empower employees to make progressive and responsible digital choices that establishes a strong, prolonged digital presence that keep your audience interested and invested
What is next on the horizon for digital communications and how can organisations adapt and align communication strategies and budgets to keep up with the latest trends
Carla Ryan-Griffiths, Head of External Communications & Campaigns, Islington Council
Rob Mansfield, Head of Digital, World Cancer Research Fund
Justin Morris, Chief Digital Lead, Refugee Council
Molly Simmons, Global Digital Communications Manager, Save The Children International