Brand New & Budget-Smart Digital Strategies, High-Impact Content, AI-Driven Innovations & Inspiring, Cut-Through Social For
Engaging, Inclusive, Future-Ready & Value-Led Communications & Marketing
Charities • Public Sector • Higher Education •
Not-For-Profits
08.30 Registration & Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Belinda Goldsmith, Global Head of Media, Save the Children International
Chloe Kembery, Executive Director Marketing & Fundraising, Scouts
HIGH-IMPACT DIGITAL & SOCIAL STRATEGIES
PANEL Q&A
09.10 Stay Ahead Of The Curve With The Latest Strategies For TikTok, LinkedIn, Threads & More To Cut Through The Noise & Engage Audiences In A Fast-Changing Digital World
- Analyse how paid social media campaigns can be used effectively to reach and convert audiences and discover how to navigate the rapidly changing landscape of social media and stay on top of trends across emerging channels like Bluesky and Threads
- Break down successful campaigns on TikTok and other high-growth platforms and unlock LinkedIn’s potential to raise brand awareness and professional visibility
- What comes after X (Twitter) and how do you need to adapt your strategies for new platforms?
- Identify new ways to stay relevant, adapt to trends quickly, and maximise impact in a fragmented online world
Jill Walker, Director of Marketing & Digital, VisitScotland
Becca-Jane Schofield, Director of Marketing, CoppaFeel!
INTERNAL ENGAGEMENT & STAKEHOLDER COLLABORATION
09.40 Unite Colleagues, Communities & Stakeholders Through Co-Production, Influence & Effective Collaboration While Overcoming Organisational Barriers To Create Impact At Scale
- Map out how co-production can drive stronger outcomes and shared ownership and strengthen your strategies to bring colleagues with you across departments and organisations
- Find new ways to navigate bureaucracy when working with diverse groups of stakeholders and examine how ecosystems within large organisations can support collaboration
- Discover approaches for identifying and engaging senior stakeholders in order to strengthen your ability to influence internally and across networks
- Delve into how collaboration, co-production, and stakeholder management can deliver successful communication
Jeff Boachie, Head of Digital, Guy’s & St Thomas’ Foundation
TEAMS & CAPACITY BUILDING
PERSPECTIVE 1
10.00 Discover Practical Strategies To Help Stretched Teams Achieve More With Less, Prioritise Effectively & Build Resilience Under Pressure
- Manage communications effectively within limited budgets and resources by prioritising quality over quantity
- Explore strategies for maintaining communications presence during periods change
- Discover ways to manage competing demands effectively in pressured environments in order to create resilient, adaptable teams that can thrive despite constraints
Alicia Clow, Director PR Marketing & Communications, Barnsley College
10.20 Bonus Session; Reserved For Exclusive Conference Partner
10.50 Morning Refreshments Break With Informal Networking
PRACTICAL AI & AUTOMATION
11.20 Discover How AI & Emerging Technologies Are Reshaping Communications, From Low-Cost Tools & Demos To Policy Adoption, While Keeping The Human Connection At The Heart Of Your Work
- Gain brand new insights into successful and practical low-cost AI tools and demos that can be applied directly to your communications strategies for maximum impact
- Examine how organisations are adopting AI policies while balancing innovation with responsibility in order to improve efficiencies
- Debate how automation can streamline workflows without losing the critical human connection
- Weigh up the ethical considerations that come with integrating AI into communication practices and master how AI can enhance creativity, streamline workflows, and deliver practical solutions
Kristen Mueller, Head of Marketing & Digital, The Royal Parks
INSPIRING DIGITAL TOOLS & CHANNELS
11.40 From Email & Websites To PR & Advertising, Maximise The Right Channels At The Right Time To Cut Through & Deliver Results
- Maximise the impact of email as a communication tool and explore best practices to drive digital engagement
- Investigate effective approaches to paid advertising beyond Meta and Google and harness digital PR to boost visibility and impact
- Find practical ways to ensure digital channels cut through and support wider communications goals
Nkiru Asika, Marketing Cloud Lead, Barnardo’s
MISINFORMATION & MEDIA RESILIENCE
PANEL Q&A
12.00 Tackle Misinformation, Adapt To The Decline Of Traditional Journalism & Strengthen Your Communications In Today’s Turbulent Political & Media Environment
- Address the threats posed by misinformation and learn how to respond effectively in a timely manner
- Explore how charities maintain trust when public opinion is polarised, the media landscape is fragmenting and increasingly flooded with AI Content.
- Investigate how the crisis in journalism is reshaping the media landscape and how this links to the changing demands of digital media so you can effectively adapt your strategies
- Challenge how communications can remain effective in today’s political climate and build practical techniques to identify and combat misinformation
- Discover new approaches for safeguarding credibility in an environment of mistrust and master how to remain resilient and communicate effectively in a turbulent landscape
Claire-Marie Mason, Head of Communications, RNLI
Rob Mansfield, Head of Digital, World Cancer Research Fund
Anna Cornelius, Head of Communications & Marketing, Wellcome Collection, Wellcome Trust
LEADERSHIP & ADVOCACY IN COMMS
PERSPECTIVE 1
12.30 Step Up As A Comms Leader By Shaping Policy, Turning Challenges Into New Opportunities & Communicating Complex Ideas With Clarity & Influence
- Explore new strategies to influence policy through effective communications and uncover how to transform the delivery of bad news into an opportunity for positive engagement
- Understand the role of advocacy in strengthening organisational impact and apply design insights to improve communication clarity and reach
- Discover how to use digital communication to explain complex ideas simply and effectively and shape policy conversations and manage sensitive messages with confidence
- Leverage design thinking and clarity to enable communicators to step up as strategic leaders for maximum impact
Claire Coussins, Director of Fundraising & Engagement, Kids
12.50 Lunch & Informal For Speakers, Delegates & Partners
13.50 Afternoon Chair’s Opening Remarks
Darragh Field, Assistant Director of Digital Experience, RSPCA
DIGITAL CAMPAIGNS & ENGAGEMENT ON TIGHTER BUDGETS
PANEL Q&A
14.00 Explore Fresh Approaches To Video, Storytelling & Fundraising Campaigns That Inspire Action With Practical Insights To Deliver High-Impact Campaigns On Limited Budgets
- Harness behavioural change insights to shape campaigns which drive meaningful engagement and generate creative and cost-effective approaches
- Identify how to design new and exciting campaigns on tighter budgets without compromising on quality, high-standards and ROI
- Pinpoint which channels are most effective in reaching fragmented audiences to extend your reach to international audiences with digital communications
Don Esson, Chief Fundraising & Marketing Officer, World Vision UK
Jen Chapman, Assistant Director Marketing Communications & Digital, The Reader UK
Jon Eaton, Director Of Communications & Digital Engagement, Epilepsy Action
LEADERSHIP & ADVOCACY IN COMMS
PERSPECTIVE 2
14.30 Step Up As A Comms Leader By Shaping Policy, Turning Challenges Into New Opportunities & Communicating Complex Ideas With Clarity & Influence
- Explore new strategies to influence policy through effective communications and uncover how to transform the delivery of bad news into an opportunity for positive engagement
- Understand the role of advocacy in strengthening organisational impact and apply design insights to improve communication clarity and reach
- Discover how to use digital communication to explain complex ideas simply and effectively and shape policy conversations and manage sensitive messages with confidence
- Leverage design thinking and clarity to enable communicators to step up as strategic leaders for maximum impact
Esther Kuku, Director of Communications & Engagement, Resuscitation Council UK
MEASUREMENT & ROI
14.50 Turn Data Into Action With Affordable Tools & Smart Analytics To Measure What Matters, Prove Impact, & Refine Your Communications Strategies With Confidence
- Understand how engagement interfaces and social economics can shape analytics and apply techniques to analyse digital communications effectively
- Examine affordable tools that make analytics accessible and impactful to assess engagement and understand social and economic impact
- Ensure data-driven insight translates into strategy and decision-making for lasting impact
Dan Geneen, Head Of Mass Fundraising Acquisition Marketing, British Heart Foundation
15.10 Bonus Session; Reserved For Exclusive Conference Partner
15.40 Afternoon Break With Informal Networking
AUTHENTIC, ACCESSIBLE & INCLUSIVE COMMS
16.10 Build Trust With Communications That Are Authentic, Accessible & Inclusive, While Learning How To Avoid Tokenism & Harness Ethical Storytelling To Connect Meaningfully With Diverse Audiences
- Using the example of people who are deaf BSL users or have hearing loss, how ensuring communications are accessible and inclusive for one group can lift the bar for all your audiences
- Avoid tokenism in campaigns and storytelling through intentional practice to ensure accessibility is embedded across communication strategies
- Leverage the power of lived experience, ethical storytelling, and empowering imagery in building campaigns that resonate
Lucy Devine, Director Marketing & Communications, RNID (The Royal National Institute for the Deaf)
TEAMS & CAPACITY BUILDING
PERSPECTIVE 2
16.30 Discover Practical Strategies To Help Stretched Teams Achieve More With Less, Prioritise Effectively & Build Resilience Under Pressure
- Manage communications effectively within limited budgets and resources by prioritising quality over quantity
- Explore strategies for maintaining communications presence during periods change
- Discover ways to manage competing demands effectively in pressured environments in order to create resilient, adaptable teams that can thrive despite constraints
Kristen Mueller, Head of Marketing & Digital, The Royal Parks
16.50 Afternoon Chair’s Closing Remarks
17.00 Official Close Of Conference