Brand New & Budget-Smart Digital Strategies, High-Impact Content, AI-Driven Innovations & Inspiring, Cut-Through Social For

Engaging, Inclusive, Future-Ready & Value-Led Communications & Marketing
Charities • Public Sector • Higher Education •
Not-For-Profits

14th Annual One-Day, Industry-Led Conference & Networking Exhibition, Copthorne Tara Hotel Kensington, London, 29th April 2026

08.30 Registration & Informal Networking

09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks

Belinda Goldsmith, Global Head of Media, Save the Children International

Chloe Kembery, Executive Director Marketing & Fundraising, Scouts

HIGH-IMPACT DIGITAL & SOCIAL STRATEGIES

PANEL Q&A

09.10 Stay Ahead Of The Curve With The Latest Strategies For TikTok, LinkedIn, Threads & More To Cut Through The Noise & Engage Audiences In A Fast-Changing Digital World

  • Analyse how paid social media campaigns can be used effectively to reach and convert audiences and discover how to navigate the rapidly changing landscape of social media and stay on top of trends across emerging channels like Bluesky and Threads
  • Break down successful campaigns on TikTok and other high-growth platforms and unlock LinkedIn’s potential to raise brand awareness and professional visibility
  • What comes after X (Twitter) and how do you need to adapt your strategies for new platforms?
  • Identify new ways to stay relevant, adapt to trends quickly, and maximise impact in a fragmented online world

Jill Walker, Director of Marketing & Digital, VisitScotland

Becca-Jane Schofield, Director of Marketing, CoppaFeel!

Hannah Land, Social Media & Digital Content Manager, St John Ambulance

Martin Francis Campbell, VP of Strategy & Innovation, Canada, World Vision

Ibrahim Rahman, Social Media Coordinator, University of Cambridge

Angharad McKenzie, Director of Fundraising, Comic Relief

Kate Phelps, Head of Digital Fundraising & Performance, Sightsavers

INTERNAL ENGAGEMENT & STAKEHOLDER COLLABORATION

09.40 Unite Colleagues, Communities & Stakeholders Through Co-Production, Influence & Effective Collaboration While Overcoming Organisational Barriers To Create Impact At Scale

  • Map out how co-production can drive stronger outcomes and shared ownership and strengthen your strategies to bring colleagues with you across departments and organisations
  • Find new ways to navigate bureaucracy when working with diverse groups of stakeholders and examine how ecosystems within large organisations can support collaboration
  • Discover approaches for identifying and engaging senior stakeholders in order to strengthen your ability to influence internally and across networks
  • Delve into how collaboration, co-production, and stakeholder management can deliver successful communication