Inspire Audiences, Cut-Through & Skyrocket Returns With High-Impact, Forward-Thinking & Budget-Friendly

Engaging Communications Strategies

Charities | Not-For-Profit | Public Sector

08.15 Registration, Informal Networking & GIC Welcome

09.10 Morning Co-Chairs’ Opening Remarks

Katherine Smith, Head of Digital Communications, HM Prison & Probation

Emma Robertson, Head of Communications Youth Custody Service, HM Prison & Probation


09.20 With Endless Opportunities To Grow Your Brand & Boost Your Reach, Where Should You Focus Your Budget To Grow An Effective Social Presence & Streamline Your Social Channels? + Specific TikTok Q&A session:

  • Social media isn’t immediate sales activation, it’s a long-term investment in relationship management: finetune your strategy for maximum impact that targets your audience
  • Establish a clear mission with themes, messages and visuals that create a cohesive brand image across your social media to secure audience buy-in
  • Draw on examples of successful social media campaigns and build on lessons learnt to sustain the spark of inspiration and minimise creative blocks
  • Meta, X, Threads, what’s next? As the social media landscape constantly evolves, assess the risks and advantages of different platforms to future-proof your online strategies
  • Do more for less: how can your organisation innovate their social media strategies to build an organic reach that remains successful but does not break the bank?

Sharon Natt, Senior Engagement Lead, Amnesty International

Dan Papworth-Smyth, Head of Digital Engagement, Breast Cancer Now

Hannah Land, Social Media Manager, St John Ambulance


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